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Alpine Investors Launches Vertex Service Partners: Revolutionizing the Residential Home Improvement Industry

Gracie Gottlieb | 27 July, 2023

Alpine Investors, a renowned private equity firm, has announced the launch of Vertex Service Partners, an innovative residential home improvement services platform focused on roofing and other exterior services. Alongside this exciting launch, Vertex has partnered with four leading roofing companies, Cherry Roofing & Siding, McHale Roofing, Rogers Roofing, and Victors Home Solutions, which will all play a key role in Vertex's mission to provide unparalleled service to residential homeowners.

Vertex aims to create a best-in-class group of industry leaders who can share resources, best practices, and expertise to deliver outstanding service to homeowners. The platform is committed to becoming the partner of choice for founders, management teams, and employees by fostering a strong company culture, embracing their values, and creating opportunities for personal and professional growth.

Dennis Elliott, who joins Vertex as Chief Executive Officer, brings with him a wealth of experience from his previous role as Executive Vice President, M&A and Development at Driven Brands, the largest automotive services company in North America. Raj Das joins Vertex as President, having previously served as a Vice President on Alpine's Investing team.

Vertex's current community of companies includes Cherry Roofing & Siding, McHale Roofing, Rogers Roofing, and Victors Home Solutions. Cherry Roofing & Siding, with over 45 years of experience, offers roofing, siding, and other home improvement services to clients in Pennsylvania and New Jersey. McHale Roofing, based in central Florida, brings nearly two decades of expertise in the local residential roofing industry. Rogers Roofing, operating in northwest Indiana for over 50 years, specializes in roof repair and replacement services. Victors Home Solutions, located in the Metro Detroit area, has been providing roof replacement and other remodeling services since 2008.

Dennis Elliott, Chief Executive Officer at Vertex, expressed his excitement about building a world-class ecosystem of leading residential service providers in the United States. He emphasized their commitment to creating a strong community and sharing best practices among the nation's finest companies.

Raj Das, President at Vertex, outlined their goal of bringing together like-minded individuals who strive for excellence and prioritize delivering exceptional customer and employee experiences. He emphasized Vertex's dedication to equipping their leaders with the necessary resources for success, whether it be talent, technology, capital, or community.

Dan Sanner, Founding Partner at Alpine Investors, expressed pride in Cherry Roofing & Siding, McHale Roofing, Rogers Roofing, and Victors Home Solutions joining their growing ecosystem. He highlighted their goal of providing partner businesses with the benefits of a large company while still allowing them to operate independently. By fostering a community of values-led organizations, Alpine Investors aims to attract top talent and create growth opportunities.

Vertex is actively seeking partnerships with best-in-class roofing and home improvement services companies across the United States. Founders and leaders in the industry are encouraged to reach out to [email protected] to learn more about partnering with Vertex and joining their family of leading companies.

The financial terms of the transactions were not disclosed. Cherry Roofing & Siding, McHale Roofing, Rogers Roofing, and Victors Home Solutions will continue to operate independently under their existing brands.

Alpine Investors collaborated with financial advisors including D.A. Davidson, Fourth Ridge, and Three Sixty Seven Advisors. Generational Equity represented Rogers Roofing on the sell-side.

About Vertex

Vertex Service Partners, backed by Alpine Investors, is an investment platform focused on becoming the preferred partner for founders, operators, employees, and homeowners in the residential home improvement industry. Vertex supports its companies with both organic and inorganic growth initiatives and aims to provide a network of experienced operators across the country, along with technology, talent, marketing, data, and other resources. To learn more about Vertex and its family of companies, visit www.vertexservicepartners.com.

About Alpine Investors

Alpine Investors is a private equity firm that prioritizes people and works towards building enduring companies. They specialize in investments in the software and services industries and have over $15 billion in assets under management. Alpine's PeopleFirst strategy includes a talent program that allows them to bring leadership to situations where additional or new management is needed post-transaction. With offices in San Francisco, New York, and Salt Lake City, Alpine Investors is dedicated to working with exceptional people and developing long-term partnerships. For more information, visit www.alpineinvestors.com.

Note: This article is for informational purposes only and does not constitute financial advice.

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