Brightwood Capital Advisors Supports Rockbridge Growth Equity’s Acquisition of TouchFuse, LLC

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The Acquisition of TouchFuse, LLC by Rockbridge Growth Equity Gets a Boost from Brightwood Capital Advisors

In a significant move in the financial services sector, Rockbridge Growth Equity has acquired TouchFuse, LLC, with the support of Brightwood Capital Advisors. This acquisition brings together two companies that will provide a full-service marketing platform for financial advisors across the country. Brightwood Capital Advisors, a private credit firm, has provided financing for the acquisition, demonstrating its commitment to investing in the marketing services sector.

TouchFuse offers a comprehensive technology platform that enables financial advisors to manage their marketing campaigns effectively. From prospect identification to campaign delivery, communication management, and data analysis, TouchFuse's platform covers the entire spectrum of marketing activities. On the other hand, White Glove, Rockbridge's existing portfolio company, specializes in digital seminar marketing and lead-generation financial education workshops. By merging TouchFuse with White Glove, Rockbridge aims to create a powerful omni-channel marketing services company exclusively for financial advisors.

This strategic acquisition comes as part of Rockbridge's efforts to embrace digital advancements in the financial and business services space. With the support of Brightwood Capital Advisors, Rockbridge is confident that TouchFuse's expertise and capabilities will greatly benefit financial advisors nationwide.

Aized Rabbani, Managing Director at Brightwood Capital Advisors, expressed his excitement about supporting Rockbridge's acquisition of TouchFuse. He believes that the merger between TouchFuse and White Glove will provide financial advisors with an innovative and reliable marketing solution. Rabbani's confidence in the synergy between the two companies stems from Brightwood's significant experience investing in the marketing services sector.

Sengal Selassie, Managing Partner and CEO of Brightwood, also emphasized the value of this transaction for the firm's portfolio. As Brightwood continues to invest in the marketing services sector, this acquisition aligns perfectly with their strategy of adding complementary companies to their portfolio.

Ziv Weizman, Partner at Rockbridge, expressed his enthusiasm for the new chapter that this acquisition brings. With Brightwood's financial support and industry knowledge, Rockbridge is well-positioned to leverage full spectrum marketing technology techniques. Weizman looks forward to the continued partnership with Brightwood and supporting TouchFuse's future growth.

About Brightwood Capital Advisors

Brightwood Capital Advisors is a private credit firm with a proven track record of investing in middle-market businesses. With a focus on five core industries, including technology & telecommunications, healthcare, business services, transportation & logistics, and franchising, Brightwood provides senior debt capital to U.S. businesses with $5-$75 million of EBITDA. The firm partners with non-sponsored businesses and private equity sponsors to offer customized financing solutions.

Founded in 2010, Brightwood is a minority-owned firm with a team of over 50 employees managing more than $5 billion of assets on behalf of institutional investors. Headquartered in New York City, Brightwood is committed to driving growth and success for the businesses it invests in.

About Rockbridge Growth Equity

Rockbridge Growth Equity is a middle market private equity firm dedicated to accelerating growth and building long-term, sustainable value for founder-operated and established companies. Leveraging its relationship with the Rock Family of Companies, Rockbridge combines the flexibility of a financial sponsor with the benefits of strategic partnership. The firm has regulatory assets under management of over $1.4 billion and focuses on sectors such as e-Commerce and Marketing Services, Financial Services and Fintech, Tech-Enabled Products and Services, and Digital Media.

Founded in 2007, Rockbridge has established itself as a trusted partner for companies seeking to accelerate their growth trajectory.

In conclusion, the acquisition of TouchFuse, LLC by Rockbridge Growth Equity marks an exciting development in the financial services sector. With the support of Brightwood Capital Advisors, this acquisition brings together two companies that will provide financial advisors with a comprehensive and innovative marketing platform. The synergy between TouchFuse's technology expertise and White Glove's lead-generation capabilities positions the newly formed company for future growth and success. As the financial and business services space continues to evolve, this acquisition demonstrates how companies are embracing digital advancements to meet the needs of financial advisors nationwide.