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Empower Aesthetics Partners with BCRN Aesthetics: Expanding Reach in Southwest United States

Gracie Gottlieb | 7 November, 2023

Austin-based national medical aesthetics platform, Empower Aesthetics, has announced its partnership with BCRN Aesthetics, a leading medical aesthetic practice in Houston, Texas. This strategic acquisition allows Empower Aesthetics to expand its reach to the Southwest United States and provides BCRN Aesthetics with the tools, support, and strategy to reach new heights while maintaining a focus on exceptional customer service and top-tier medical training.

BCRN Aesthetics, founded by Registered Nurse and Galderma Aesthetic Injector Network (GAIN) Trainer Bri Collins, is known for its advanced aesthetic injectors and its focus on cosmetic injectables, advanced skincare specialties, and non-invasive procedures. The practice's dedication to always-evolving knowledge of aesthetics and commitment to customer service has earned it a stellar reputation as one of the most sought-after med spas in the Houston area.

The partnership between Empower Aesthetics and BCRN Aesthetics enables both companies to implement strategic and operational initiatives that will further grow the practice and enhance the overall customer experience and treatment quality. Empower Aesthetics, backed by private equity firm Shore Capital Partners, aims to empower aesthetic owners and practices by delivering the best practices, tools, and support to expedite growth while reigniting the passion for aesthetics and patient well-being within the industry.

Jeff Helfgott, Chief Executive Officer of Empower Aesthetics, expressed his excitement about the partnership, stating, "I'm proud to welcome Bri and the BCRN crew to the Empower team! BCRN is a perfect partner for us to enter the Houston market. The team’s warmth shines through as soon as you walk through the door, and Bri's expertise as a GAIN trainer and focus on providing the highest quality training has earned BCRN a reputation as a top-rated med spa in Houston."

Bri Collins, founder of BCRN Aesthetics, also expressed her enthusiasm for the partnership, stating, "I am extremely proud of what we’ve accomplished in the last six years at BCRN. Our partnership with Empower allows us to further invest in our team’s education and enables us to maximize our patient outcomes and satisfaction."

As the medical aesthetics industry continues to evolve, Empower Aesthetics is actively seeking partnerships with aesthetic providers to empower the joy of aesthetics. The company is committed to delivering the best practices, tools, and support to facilitate growth while reigniting the passion for aesthetics and patient well-being that attracted practitioners and business owners to the field.

To learn more about Empower Aesthetics and its services, please visit www.empower.spa or email [email protected].

About Empower Aesthetics

Empower Aesthetics is a national aesthetics platform headquartered in Austin, Texas. The company provides the necessary tools, support, and strategy to empower aesthetic owners and practices to achieve new heights while maintaining the highest quality of care. Empower Aesthetics is actively seeking partnerships with providers who share their vision of delivering exceptional aesthetics services.

About Shore Capital Partners

Shore Capital Partners is a Chicago-based private equity firm with offices in Nashville. The firm specializes in investing in microcap companies in various industries, including healthcare, food and beverage, business services, industrial, and real estate. Shore Capital partners with management teams to accelerate growth through access to capital, operational resources, networking opportunities, and shared learnings. The firm targets established private companies with premier management teams, stable cash flow, and significant growth potential.

For more information about Shore Capital Partners, please visit www.shorecp.com.

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