Forward Consumer Partners: Building Brands That Matter and Creating Value

In a highly successful fundraising effort, Forward Consumer Partners recently closed its debut fund, Forward Fund I, at its $425 million hard cap. This private equity firm, specializing in investments in branded consumer businesses, attracted a diverse group of global investors and exceeded its target. With a mission to build brands that matter and create meaningful equity value, Forward is poised to make a significant impact in the consumer market.

Forward Fund I was launched in June 2023 and closed in December of the same year. The fund's oversubscription highlights the confidence and enthusiasm investors have in Forward's investment strategy. Despite this significant achievement, the firm opted for a single close without the use of a placement agent, further showcasing the trust and reputation it has built within the industry.

The core strategy of Forward Consumer Partners centers around making majority equity investments ranging from $25-100 million in growing consumer brands that are well-positioned for success. Additionally, the firm leverages its substantial co-invest network to execute larger transactions when necessary. This flexibility ensures that Forward can support brands at various stages of growth and maximize their potential.

Furthermore, Forward operates Fast Forward, a strategy focused on incubating consumer brands from their inception. By nurturing and guiding emerging brands, Forward aims to create a pipeline of successful companies that align with its vision and values. This approach sets the firm apart from traditional private equity models and demonstrates its commitment to innovation and long-term partnerships.

The team at Forward Consumer Partners brings a wealth of experience from leading firms such as L Catterton, McKinsey, KKR, Goldman Sachs, and Endeavor. Their diverse backgrounds in investing, advising, and operating roles provide a well-rounded perspective on the consumer market. Additionally, the firm has assembled an Advisory Board consisting of accomplished leaders from both the consumer and investment communities. This collaborative approach ensures that Forward benefits from a wide range of expertise as it seeks to propel consumer brands towards their full potential.

Matt Leeds, Founder and Managing Partner of Forward, expressed his gratitude for the support received during the firm's launch. He emphasized the importance of investors' trust and excitement for the future of Forward Consumer Partners. With a solid foundation, a talented team, and a clear vision, Forward is well-positioned to make a lasting impact in the consumer market.

About Forward Consumer Partners

Forward Consumer Partners is a private equity firm dedicated to investing in powerful brands that produce beloved products. With a focus on building enduring consumer businesses, the firm provides each portfolio company with the partnership, resources, experience, and ambition needed to thrive. Currently managing $425 million in committed capital through its debut fund, Forward Fund I, which closed in December 2023, Forward is committed to creating value and driving growth for its portfolio brands. For more information, please visit forwardconsumer.com.