Generational Equity Advises Mr. Fire Protection in Merger with SuperHero Fire Protection

Mr. Fire Protection, a leading fire protection services company based in Houston, Texas, has successfully merged with SuperHero Fire Protection, a portfolio company of Hidden Harbor Capital Partners. The merger, which closed on August 7, 2023, represents a strategic move for both companies, combining their expertise and resources to further expand their reach in the industry.

Mr. Fire Protection (MFP) has established itself as a trusted provider of fire protection services, offering consultation, design, installation, project management, and maintenance of fire sprinkler systems. With a focus on serving both commercial and residential clients, MFP prides itself on delivering high-quality services that meet the specific needs of each client. The company's team of trained and certified technicians is equipped to handle all aspects of fire protection, ensuring the safety and security of businesses and homeowners.

SuperHero Fire Protection, headquartered in Atlanta, Georgia, has rapidly grown since its inception in 2012. Initially specializing in the design and installation of fire sprinkler and fire alarm systems for multifamily apartment developments, SuperHero has expanded its offerings to include inspection, service, and monitoring solutions. Today, the company is one of the largest providers of fire sprinkler and fire alarm installations in Georgia, with a presence across the Southeast and MidAtlantic regions. SuperHero is known for its customer-centric approach and strong customer relationships.

Hidden Harbor Capital Partners, a private equity firm based in Boca Raton, Florida, played a key role in the merger as the portfolio company of SuperHero Fire Protection. With a focus on building successful businesses through execution-driven strategies, Hidden Harbor Capital Partners provided the necessary support and resources for the merger to take place.

The merger between Mr. Fire Protection and SuperHero Fire Protection was facilitated by Generational Equity, a leading mergers and acquisitions advisor for privately held businesses. The Generational Equity team, led by Michael Goss and Jacob Mangalath, worked closely with both companies to ensure a smooth transition and successful merger. Bill Kushnir established the initial relationship with Mr. Fire Protection, further strengthening the connection between the two companies.

Rafael Plata, President of Mr. Fire Protection, expressed his enthusiasm for the merger, stating, "Mr. Fire Protection has found the perfect match in our merger with SuperHero Fire Protection. This has been a long but rewarding journey, and we are honored to work with a business that shares our ambition for growth while maintaining a personal approach. A huge thank you to SuperHero for this opportunity to work together and to Generational Equity for making it happen."

Josh Stephens, CEO of SuperHero Fire Protection, echoed Plata's sentiments and expressed excitement about the partnership, saying, "We are thrilled to welcome Mr. Fire Protection into the SuperHero family of fire protection services companies. We look forward to a great partnership and supporting their growth in Texas."

Generational Equity, along with its subsidiaries Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce, is a renowned M&A advisory firm headquartered in Dallas. With more than 350 professionals spread across 16 offices in North America, Generational Equity helps business owners unlock the value of their companies through growth consulting, M&A services, and wealth management. The company has been recognized for its excellence in the industry, with awards such as Investment Banking Firm of the Year and Valuation Firm of the Year.

The merger between Mr. Fire Protection and SuperHero Fire Protection marks a significant milestone for both companies, combining their strengths and expertise to better serve their clients and achieve further growth. With the support of Hidden Harbor Capital Partners and Generational Equity, the newly merged entity is poised for success in the highly competitive fire protection services industry.