Generational Equity Advises Procerus Skin Care in its Sale to Cosmetic Skin & Laser Center

Generational Equity, a Leading M&A Advisor, Facilitates Acquisition in the Beauty Industry

Dallas, TX - Generational Equity, a trusted mergers and acquisitions advisor for privately held businesses, is excited to announce its recent role in the sale of Procerus Skin Care to Cosmetic Skin & Laser Center. The transaction, which closed on October 3, 2023, marks a significant milestone for both companies and highlights the continued growth and innovation within the beauty industry.

Procerus Skin Care (PSC), located in Ann Arbor, Michigan, is a well-established Medical Spa known for its groundbreaking approach to skin and body care. With a focus on providing safe and effective treatments, PSC offers a range of non-invasive cosmetic laser procedures, injectables, and medical-grade skincare products. The company's commitment to staying at the forefront of industry developments has solidified its reputation as a trusted authority in skincare.

Headquartered in Petoskey, Michigan, Cosmetic Skin & Laser Center (CSLC) offers a comprehensive range of aesthetic and regenerative services, including cosmetic injectables, skin rejuvenation, body contouring, and liposuction. What sets CSLC apart is its consultative, medical approach to patient care, with services performed by a team of dedicated professionals, including physician assistants, nurse practitioners, and aestheticians. With locations in Michigan and Florida, CSLC has built a loyal customer base.

The acquisition was facilitated by Incline Equity Partners, a private equity firm based in Pittsburgh, Pennsylvania, specializing in investing in distribution, business services, and manufacturing companies. Incline focuses on growing companies with enterprise values ranging from $25 million to $750 million and has a track record of successful ownership transitions, buyouts, and corporate divestitures.

Generational Equity played a pivotal role in the transaction, with the Executive Managing Director of M&A - Central Region, Michael Goss, and Joe Hige, a Generational Group Authorized Affiliate, leading the deal. Supported by Vice President, M&A, Lance Thomasson, the team ensured a smooth and successful transition for Procerus Skin Care.

Generational Equity is a leading M&A advisory firm headquartered in Dallas, Texas. With a team of over 350 professionals spread across 16 offices in North America, the company provides growth consulting, merger and acquisition, and wealth management services to help business owners maximize the value of their businesses. The suite of advisory services includes strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, wealth management, and digital services.

In recognition of its expertise and professionalism, Generational Equity has received numerous accolades, including being named Investment Banking Firm of the Year by The M&A Advisor three years in a row. The company was also recognized as Valuation Firm of the Year in 2020 and North American Investment Bank of the Year in 2022. Additionally, Generational Equity was honored as Consulting Firm of the Year and USA Investment Bank of the Year by the Global M&A Network in recent years.

For more information about Generational Equity and its comprehensive range of services, please visit [https://www.genequityco.com/](https://www.genequityco.com/).