Generational Equity Advises Rogers Roofing in Acquisition by Vertex Service Partners

Rogers Roofing, Inc., a leading home remodeling company, has been acquired by Vertex Service Partners, backed by Alpine Investors. The deal was successfully closed on April 7, 2023. Generational Equity, a leading mergers and acquisitions advisor, provided strategic guidance throughout the transaction.

Hammond, Indiana-based Rogers Roofing, Inc. (RRI) has been in operation for over 50 years and is known for its expertise in roof installation, siding/gutters, and windows. The company has established itself as the premier home improvement company in its region, offering a wide range of residential and commercial remodeling services. RRI is trusted by homeowners for its use of high-quality products from reputable manufacturers and its lifetime labor warranty.

Charlotte, North Carolina-based Vertex Service Partners is an investment platform supported by Alpine Investors. The company aims to be the preferred partner for founders, operators, employees, and homeowners. Vertex provides its portfolio companies with resources for both organic and inorganic growth, including access to a network of experienced operators, technology, talent, marketing, and data.

Alpine Investors, a people-driven private equity firm, focuses on building enduring companies by working with exceptional individuals. With over $15 billion in assets under management, Alpine specializes in investments in the software and services industries. The firm's PeopleFirst strategy includes a talent program that brings in new management when necessary post-transaction.

Generational Equity played a key role in facilitating the acquisition. The company's Executive Managing Director of M&A – Central Region, Michael Goss, along with Senior M&A Advisor Prasad Karcherla and Vice President Madison Buckley, successfully closed the deal. The initial relationship between Generational Equity and RRI was established by Senior Managing Director Tom Stephens.

Generational Equity is a comprehensive M&A advisory firm headquartered in Dallas. With more than 350 professionals in 16 offices across North America, the company offers growth consulting, merger and acquisition services, exit planning education, business valuation, value enhancement strategies, wealth management, and digital services. Generational Equity has been recognized with several prestigious awards, including Investment Banking Firm of the Year, Valuation Firm of the Year, and North American Investment Bank of the Year.

For more information about Generational Equity and its suite of services, visit their official website.