Hallmark Health Care Solutions Appoints Bruce Cerullo as Chief Executive Officer

Hallmark Health Care Solutions, a leading healthcare technology company specializing in workforce management solutions, has announced the appointment of Bruce Cerullo as their new Chief Executive Officer. Cerullo, a seasoned investor and operator in the healthcare industry, brings over 35 years of experience to the role. Co-founder Isaac Ullatil, who has served as CEO for the past 13 years, will transition to the position of Strategic Advisor.

Cerullo has previously held executive leadership and board positions in various healthcare organizations, including Chairman and CEO at Nordic Global and Vitalize Consulting Solutions. He has also served as an Operating Partner at SV Health Investors and an Advisory Partner at Summit Partners.

In his new role as CEO, Cerullo is excited to join the Hallmark team during this period of growth. He aims to build on the company's momentum and continue addressing critical workforce challenges faced by healthcare organizations across the nation. Cerullo believes in the power of innovative solutions, combining smart technology with effective strategies delivered by an experienced team.

Ross Stern, Summit Managing Director and Board Director at Hallmark, expressed his enthusiasm about Cerullo's appointment. Describing him as a high-caliber leader with deep healthcare workforce experience, Stern believes Cerullo's track record in building category-leading healthcare companies will contribute to the next phase of Hallmark's growth.

Hallmark Health Care Solutions offers innovative workforce management solutions that focus on transparency, efficiency, and cost savings for healthcare organizations. Their vendor-neutral enterprise solution, a SaaS platform, is currently utilized by over 85 healthcare organizations and over 750 staffing agency partners across the United States.

Cerullo's appointment comes at a time of excitement for Hallmark, following a significant growth investment led by Summit Partners. This investment enables the company to further their commitment to product innovation and customer success.

Isaac Ullatil, the outgoing CEO, expressed his pride in leading and building Hallmark. He believes the company is well-positioned to deliver tangible value to customers while allowing them to concentrate on life-saving patient care. Ullatil is excited about his new role and looks forward to supporting strategic initiatives and developing new solutions to serve clients. He has full confidence in Bruce Cerullo's ability to lead Hallmark through the next phase of growth.

About Hallmark Health Care Solutions:

Hallmark Health Care Solutions offers a fully integrated SaaS platform for healthcare workforce management. Their platform simplifies the sourcing and deployment of contingent clinical labor while automating the provider lifecycle from contracting to compensation. With exceptional effectiveness, transparency, and cost savings, Hallmark's leading-edge technology solutions empower healthcare organizations to thrive.

About Summit Partners:

Established in 1984, Summit Partners is a global alternative investment firm managing over $36 billion in capital dedicated to growth equity, fixed income, and public equity opportunities. Their investment focus spans across technology, healthcare, and other growth industries, with offices in North America and Europe.

About Enhanced Healthcare Partners:

Enhanced Healthcare Partners (EHP) is a leading private equity firm specializing in partnering with transformative, middle-market healthcare businesses. EHP provides flexible capital, operational support, and strategic guidance to support the continued success of growth-oriented businesses.

In conclusion, Hallmark Health Care Solutions has appointed Bruce Cerullo as their new Chief Executive Officer. With his extensive experience in the healthcare industry, Cerullo is poised to lead the company through its next phase of growth. Hallmark's innovative workforce management solutions and vendor-neutral SaaS platform continue to revolutionize the way healthcare organizations address critical workforce challenges. With a focus on transparency, efficiency, and cost savings, Hallmark remains committed to delivering value and empowering healthcare organizations to thrive.