L2 Capital Acquires Market Leading, Vertically Integrated, Hardwood Sports Flooring Manufacturer
Gracie Gottlieb | 8 January, 2024
Acquisition strengthens L2 Capital's presence in the hardwood sports flooring industry
DEVON, Penn.-- L2 Capital, a leading private equity firm, has announced the completion of its acquisition of Robbins Sports Surfaces, Inc., a market-leading manufacturer of hardwood basketball floors. Robbins, a vertically integrated company, has a strong reputation for manufacturing safe and high-quality floors for elementary, middle, and high schools, colleges, and professional sports teams. The terms of the acquisition were not disclosed.
Founded in 1894, Robbins is a multi-generational family business headquartered in Cincinnati, with manufacturing and milling operations in Wisconsin and Michigan. The company's commitment to quality and innovation has earned them a leadership position in the hardwood sports flooring market. Robbins is the exclusive North American distributor of Pulastic brand synthetic floors and is the only vertically integrated participant in the industry, sourcing its logs and manufacturing the wood into sports and dance flooring.
The acquisition by L2 Capital represents an exciting opportunity for both companies. L2 Capital has a history of partnering with family-run market leaders and helping them scale in their respective niches. With the expertise and resources of L2 Capital, Robbins can further expand its presence in the flooring market and provide athletes and enthusiasts of all levels with the safest and highest quality surfaces.
Bob Levine, Managing Partner of L2 Capital, expressed his enthusiasm for the partnership, stating, "We are excited to partner with Robbins and look forward to providing athletes and enthusiasts of all levels with the safest, highest quality surfaces." Levine also highlighted L2 Capital's proprietary strategic planning and execution framework, which has helped numerous companies grow and succeed in their respective industries.
Todd Braun, President and CEO of Robbins, shares Levine's excitement, stating, "I am elated to partner with L2 Capital to continue Robbins' growth." Braun believes that the partnership will enable Robbins to better serve existing and new customers in various flooring and activity-related markets. He sees L2 Capital's operational approach, core values, and past success as significant differentiators.
The acquisition was supported by debt financing from PNC Business Credit and Merion Investment Partners. Merion co-invested in the transaction. SDR Ventures advised Robbins throughout the process.
L2 Capital Partners, a boutique lower middle market private equity firm, specializes in making controlling investments in family and founder-built companies with market leadership and growth potential. Over the last decade, L2 Capital has achieved top quartile returns for its portfolio companies in the business services and consumer products sectors. The firm provides operational support and strategic guidance to help its portfolio companies reach their financial and strategic goals.
For more information about L2 Capital and the acquisition, please contact [email protected] or call (610) 922-4030.
In conclusion, L2 Capital's acquisition of Robbins Sports Surfaces strengthens its position in the hardwood sports flooring industry. By partnering with a market-leading manufacturer, L2 Capital aims to provide athletes and enthusiasts with the safest and highest quality surfaces. The acquisition represents a compelling opportunity for both companies to expand their presence in the market and drive growth.
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