Rainier Partners Supports Omega Fitness: A Leading Anytime Fitness Franchisee's Expansion

Omega Fitness, a prominent Anytime Fitness franchisee, has received backing from Rainier Partners, a private equity firm specializing in lower middle-market services businesses. With nearly 70 gyms across Wisconsin, California, and Florida, Omega Fitness is led by the accomplished franchise operators Andy Gundlach and Russ Allen. This strategic alliance will enable Omega Fitness to expand its footprint and optimize operations in existing clubs, solidifying its position as the second largest Anytime Fitness platform in the U.S. This partnership represents an exciting growth opportunity for both companies within the thriving fitness industry.

Anytime Fitness, founded in 2002, boasts over 5,000 franchised locations across 50 countries. The company's commitment to consumer convenience and accessibility, combined with its provision of high-quality equipment and fitness classes, has made it a global leader in the fitness franchise sector. By capitalizing on Anytime Fitness' successful business model, Omega Fitness has thrived under the guidance of Allen and Gundlach, who are widely recognized as top operators within the Anytime Fitness system.

The decision to partner with Rainier Partners was driven by the firm's extensive experience in the fitness industry, as well as their operational resources and commitment to providing growth capital. Allen explains, "We recognized the need for a partner with not only deep experience in the fitness industry but also resources and operational capabilities to assist with integration and future growth." The enthusiasm displayed by Rainier Partners for the future of Omega Fitness and Anytime Fitness further solidified their confidence in this transformative alliance.

Gundlach adds, "As we look to the future, acquisitions will continue to be a key element to our growth strategy, along with building new locations across the US and implementing best practices in all of our gyms." The partnership with Rainier Partners will enable Omega Fitness to leverage the firm's expertise and resources while pursuing strategic acquisitions and expansion, ensuring their continued success in the competitive fitness franchise industry.

Jon Altman, Rainier Co-Founder and Managing Partner, expresses excitement about being early investors in the Anytime Fitness system and the growth opportunities that lie ahead. Altman shares, "We are excited to be early investors in the Anytime Fitness system and to partner with Russ, Andy, and their teams to capitalize on the growth opportunities ahead of the company and the brand." This partnership highlights Rainier Partners' commitment to supporting businesses in their portfolio and driving long-term success.

As part of the transaction, Perkins Coie provided legal counsel, and Fifth Third Bank acted as financial advisor to Omega Fitness. These trusted partners played a crucial role in facilitating the successful collaboration between Omega Fitness and Rainier Partners.

Omega Fitness is actively seeking partnerships with Anytime Fitness franchisees and other gym owners, further emphasizing their commitment to expansion and growth. Business owners interested in exploring these opportunities can contact Pedro Belmontes, Vice President of Operations at [email protected].

Rainier Partners, with over $375 million in assets under management, is a Seattle-based private equity firm focusing on lower middle-market services businesses. Their investment approach includes providing growth capital, operational resources, and strategic partnerships to support business owners and management teams. With extensive experience and a wide network of partners, Rainier Partners specializes in business services, consumer services, industrial services, and financial services. To learn more about Rainier Partners, please visit their website at www.rainierpartners.com.

In conclusion, the partnership between Rainier Partners and Omega Fitness represents a significant milestone in the growth trajectory of this preeminent Anytime Fitness franchisee. With Rainier Partners' support, Omega Fitness is poised to expand its operations, pursue strategic acquisitions, and solidify its position as a leader in the fitness franchise industry. This collaboration signifies the bright future that lies ahead for Omega Fitness and the Anytime Fitness brand, as they continue to provide unparalleled fitness experiences to their customers.