Strongpoint Partners Launches Strongpay: Revolutionizing Payroll and HR Solutions for SMBs

Strongpoint Partners, a tech-enabled financial services platform, is thrilled to announce the launch of Strongpay, a groundbreaking payroll and HR solutions provider for small- and medium-sized businesses (SMBs). This launch marks a significant milestone in Strongpoint's vision to build the most trusted retirement and payroll platform for SMBs.

Headquartered in Riverwoods, Illinois, Strongpay is the rebrand of HowardSimon's payroll division, a leading independent retirement third-party administrator (TPA) and payroll services provider with a rich 30-year history. The rebrand signifies Strongpoint's commitment to enhancing its capabilities to meet the evolving needs of the SMB community and serve the clients of Strongpoint's retirement TPA partners.

Strongpay retains the foundation of customized solutions and exceptional customer service that has long defined the HowardSimon payroll division. However, it comes with enhanced features, including a revamped learning management system (LMS), electronic labor law posters, new integrations with 401(k) platforms Empower and American Funds, and upcoming e-sign capabilities.

The addition of Strongpay to Strongpoint's family of brands is a critical move towards achieving its goal of creating a comprehensive retirement and payroll platform for SMBs. With the backing of Shore Capital Partners, a Chicago-based private equity firm specializing in microcap investing, Strongpoint combines a powerful integrated software platform for outsourced retirement services with a commitment to service and innovation.

Rob Ruff, General Manager of Strongpay, expressed excitement about the partnership with Strongpoint, stating, "We look forward to providing the highest quality retirement and payroll solutions that meet the unique needs of our small- and medium-sized business customers. Our mission has always been to provide customized solutions that allow our customers to focus on their customers, ensuring our communities are served, our people are cared for, and appropriately compensated for their work. The launch of Strongpay is a major milestone in our journey towards realizing that strategy."

Legislation like Secure Act 2.0 has significantly impacted the way small- and medium-sized businesses manage their payroll. Strongpoint recognizes the importance of facilitating auto-increases and auto-enrollments without disrupting retirement workflows. By leveraging the deep learnings from HowardSimon's payroll division and re-launching it as Strongpay, Strongpoint can deliver an unparalleled level of expertise, experience, and quality to all its retirement clients while maintaining the same level of integration, data transparency, service, and accuracy that HowardSimon payroll clients have enjoyed for over three decades.

For more information about Strongpoint Partners and its suite of financial services, please visit [www.strongpointpartners.com](http://www.strongpointpartners.com) or email [email protected].

About Strongpoint Partners

Strongpoint Partners is a rapidly growing tech-enabled financial services platform that offers third-party retirement administration (TPA), recordkeeping, and integrated payroll and HR technology solutions for small- and medium-sized businesses. With a network of leading firms, including HowardSimon, Jocelyn Pension Consulting, Retirement Strategies Group (RSG), Retirement Planners and Administrators (RPA), and Pension Financial Services (PFS), Strongpoint Partners combines a dedication to service and innovation with the experience and expertise required to make retirement work for everyone.

About Shore Capital Partners

Shore Capital Partners is a Chicago-based private equity firm with offices in Nashville, specializing in microcap investments in various industries such as healthcare, food and beverage, business services, industrial, and real estate. Shore's strategy involves supporting management partners to accelerate growth with less risk by providing capital, operational resources, and networking opportunities. With over $6 billion of assets under management, Shore aims to generate value for shareholders through industry consolidation, organic growth, and stable cash flow. For more information, please visit [www.shorecp.com](http://www.shorecp.com).