Bluestone Equity Partners Invests in VideoVerse, Creators of Magnifi, an Award-Winning, AI-Powered Video Editing Solution

Video editing has become an essential part of the media industry, with the demand for curated content skyrocketing. Recognizing this trend, Bluestone Equity Partners, a global private equity firm focused on the Sports, Media & Entertainment industry, has announced a growth investment in VideoVerse, the company behind Magnifi, an internationally-acclaimed AI-powered video editing solution.

VideoVerse's Software as a Service (SaaS) platform utilizes Artificial Intelligence (AI) models, computer vision, and Machine Learning (ML) to transform full-length video footage into short-form content and highlights in real-time. Their flagship product, Magnifi, streamlines the traditional labor-intensive and time-consuming editing processes through cloud-based AI-driven analysis. This empowers sports leagues, news & entertainment broadcasters, and streaming platforms worldwide to curate, edit, and distribute short-form content and highlights quickly and easily. Magnifi's innovative technology has earned it the prestigious National Association of Broadcasters (NAB) "Product of the Year" award.

Vinayak Shrivastav, VideoVerse CEO & Co-Founder, highlights the significance of their editing solutions in the video creation ecosystem. He states, "VideoVerse’s editing solutions are now an indispensable asset within the video creation ecosystem, with Magnifi, in particular, facilitating a seamless and highly-efficient process for curation, production, and distribution." He adds that the partnership with Bluestone marks an exciting phase as they aim for global expansion and drive innovation in media technology by unlocking the boundless potential of AI.

The demand for intelligent software automation of short-form content and highlights is on the rise, and VideoVerse's technology is well-positioned to meet this demand. Bobby Sharma, Bluestone's Founder & Managing Partner, believes that the applications for VideoVerse's technology are limitless. He states, "With Magnifi's market-leading AI technology and a suite of supporting SaaS technologies, VideoVerse meets this demand in terms of quality and efficiency, unlike any other company in the marketplace."

VideoVerse has already established partnerships with top-tier sports leagues, teams, broadcast networks, and content producers. Some of their notable clients include the UEFA Champions League, FA Cup, Bundesliga, Australian Open, U.S. Open, and Wimbledon. Their presence extends to various U.S. collegiate sports programs at major universities and athletic conferences.

Bluestone's investment in VideoVerse marks their third investment and the first in a SaaS company. Bluestone is uniquely positioned in the Sports, Media & Entertainment capital markets, combining blue-chip industry operating and investment experience with a collaborative and synergistic approach to their portfolio companies. As part of this investment, Bobby Sharma will join VideoVerse's Board of Directors, contributing to the company's global growth.

Sabya Das, President & COO of VideoVerse, acknowledges the value that Bluestone brings to the table. He states, "Bluestone’s capabilities, experience, and focused investment strategy make this the first truly strategic investment in VideoVerse. Their deep operating experience in Sports, Media & Entertainment, relevant financial expertise with growth-stage companies, and strong global network provide unique vision and insight into the sectors we serve, making them an ideal choice to partner with to help take VideoVerse to the next level."

VideoVerse, headquartered in California, USA, and Mumbai, India, is revolutionizing the post-production process with its next-generation video editing ecosystem. With offices in the U.S., Europe, and India, VideoVerse serves enterprises across numerous industries, including OTT players, broadcasters, sports clubs and leagues, marketing agencies, and e-gaming platforms.

Bluestone Equity Partners, headquartered in New York City, is a global private equity firm that strategically partners with growth-stage Sports, Media & Entertainment businesses and properties. Their unique combination of business and investment experience, along with deep industry ties, sets them apart in the industry.

As the demand for curated video content continues to rise, investments like Bluestone's in VideoVerse are crucial for driving innovation and pushing the boundaries of what is possible in the media technology space. With Magnifi's AI-powered editing solution, VideoVerse is poised to revolutionize the curation and monetization of next-generation video and media.