DiscountCell Joins Growing Value-Added Distribution Platform With Alliance, GetWireless, and TESSCO.

In an exciting development for the wireless communications industry, Alliance US Holdings, LP ("Alliance") has announced the acquisition of DiscountCell, LLC ("DiscountCell"). This acquisition further strengthens the Alliance family of companies, which includes Alliance Corporation, GetWireless, and TESSCO Technologies. Together, these businesses are committed to supporting and expanding the value-added reseller channel ecosystem.

As one of the leading wireless communications distributors in North America, the Alliance businesses bring a wealth of experience, expertise, services, and vision to the table. Their goal is to deliver and support wireless, telecommunications, and IoT (Internet-of-Things) technology. With the addition of DiscountCell, channel partners, vendors, and carriers will now have access to a growing distribution platform for government contract procurement through NASPO (National Association of State Procurement Officials), GSA (U.S. General Services Administration), and state, local, and education contracts.

"DiscountCell is thrilled to join this channel ecosystem and contribute our government contract experience. This partnership will create increased opportunities for the channel to provide technology solutions to government agencies, as well as enhance support to carrier public sector teams in the fast-growing IoT and fixed wireless markets," said Jennifer King, CEO of DiscountCell.

DiscountCell is recognized as an awarded vendor of multiple government contracts, offering easy procurement options for state and local government agencies, as well as education-based organizations. Their expertise in government contracts will be invaluable in expanding the distribution platform's reach and impact.

The acquisition of DiscountCell was facilitated by Rathbone Law and Cathedral Consulting, who provided legal counsel and served as financial advisors. Akerman LLP and Weil, Gotshal & Manges LLP acted as legal counsel to Alliance.

Alliance US Holding, LP is the parent company of Alliance Corporation, GetWireless, TESSCO Technologies, and DiscountCell. It is owned by entities affiliated with Lee Equity Partners and Twin Point Capital.

Lee Equity Partners, LLC, based in New York, is a private equity firm that partners with successful management teams to build high-growth companies. Their focus is on equity investments ranging from $50 million to $150 million in middle-market control buyouts and growth capital financings. They target companies with enterprise values of $100 million to $500 million, primarily located in North America. Lee Equity specializes in the healthcare services, financial services, and business services sectors.

Twin Point Capital, a principal investment firm also based in New York, was founded by Lawrence H. Guffey and Jonathan E. Friesel in 2015. Both have extensive experience from their previous roles at Blackstone and Oak Hill Capital Partners, respectively. Twin Point Capital partners with exceptional management teams to build market-leading companies.

This acquisition marks an important step in the growth and development of the wireless communications industry. The collaboration between Alliance, GetWireless, TESSCO, and DiscountCell will provide an enhanced platform for channel partners, vendors, and carriers to meet the technology needs of government agencies. With the IoT and fixed wireless markets expanding rapidly, this strategic partnership will enable the channel to deliver cutting-edge solutions and support to public sector teams.

As the wireless communications industry continues to evolve and innovate, this collaboration sets the stage for a bright future. With the combined expertise, resources, and capabilities of Alliance, GetWireless, TESSCO, and DiscountCell, the value-added reseller channel ecosystem will thrive and pave the way for new advancements in wireless, telecommunications, and IoT technology.