Mike Welch Takes the Helm as CEO of Captify: Leading Search Intelligence Platform Enters Exciting New Phase

Search intelligence platform Captify has announced the appointment of Mike Welch as its new Chief Executive Officer, succeeding co-founder Dominic Joseph. Welch, who previously served as Executive Vice President and General Manager of Xandr, brings a wealth of industry experience and a deep understanding of Captify's advertiser customers. With his leadership, the company aims to scale up its operations and provide highly performant campaigns using consumer intent data across all forms of digital media. Welch's appointment marks an exciting new phase for Captify as it continues to innovate and lead in the search intelligence space.

Since its inception in 2011, Captify has grown to become the largest independent processor of search data outside of the walled gardens. It connects over 1 billion real-time searches every day and operates in 13 territories globally. Under Joseph's leadership, the company secured Series A and B funding and was majority sold to US private equity firm SFW Capital. With his departure as CEO, Joseph will remain on the Board of Directors, supporting and advising Welch in his new role.

Welch's role as Executive Vice President and General Manager of Xandr provided him with a deep understanding of Captify's customers and their needs. He also played a key role in leading the sale process that resulted in Xandr's acquisition by Microsoft. Welch's experience and industry knowledge make him an ideal fit for Captify's culture and growth objectives.

Welch expressed his excitement about leading Captify into the next phase of its evolution. He highlighted the power of Captify's technology in understanding consumer intent and its potential to revolutionize all phases of marketing. As the company expands, it plans to provide highly performant campaigns using consumer intent data across various digital media channels, including CTV, Addressable TV, and DOOH. Additionally, Captify's cookieless solutions have gained widespread adoption, and the company aims to continue innovating and leading in this area.

Roger Freeman, Chairman of Captify's Board, emphasized the board's anticipation of working with Welch to further develop the company as the leading provider of open-web Search Intelligence. Freeman commended Joseph's leadership as CEO and expressed gratitude for his contributions to the growth and success of Captify.

Captify's Search Intelligence Platform connects real-time searches from over 2 billion devices globally. Its cutting-edge technology powers omnichannel programmatic advertising and provides real-time insights for renowned brands such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, and many more. Unlike other platforms, Captify does not rely on third-party cookies, ensuring privacy and delivering the most relevant digital experiences to consumers.

As Captify enters this exciting new phase with Mike Welch as CEO, the company is poised to continue its growth trajectory and strengthen its position as a leader in the search intelligence industry. With an emphasis on innovation, customer-centric solutions, and data privacy, Captify is well-positioned to provide exceptional value to its clients and drive success in the evolving digital landscape.

To learn more about Captify and its search intelligence solutions, please visit their website at [https://www.captifytechnologies.com/](https://www.captifytechnologies.com/).