Trinity Hunt Partners Acquires REQ To Create A World-Class Digital Marketing Powerhouse

Trinity Hunt Partners has announced its latest acquisition, digital marketing and advertising company, REQ. Founded in 2008, REQ serves some of the world's most recognized brands, and its addition will create a platform for scalable growth. With previous acquisitions under its belt and plans to acquire additional complementary companies, THP is building a fast-growing, agile, world-class digital marketing business.

REQ’s CEO, Tripp Donnelly, stated in a press release, "There are great synergies between the Trinity Hunt Partners' current portfolio companies and REQ, and this strategic investment will enable us to deliver new and expanded capabilities for our clients and growth opportunities for our people."

THP is taking advantage of the growing digital advertising market, which has tripled over the last decade to nearly $300 billion in North America alone. The plan is for REQ, Exclusive Concepts, and Highnoon to rebrand under a unified full-service organization that leads with strategy, action with data, develops deep solutions, and fuels brand performance.

Who is Trinity Hunt Partners?

Trinity Hunt Partners is a Dallas-based private equity firm focused on investing in leading business, healthcare, and consumer service companies. The company has over $1.7 billion of assets under management, and it has earned a reputation for providing the strategic, operational, and financial capabilities needed to take entrepreneurial services companies to the next level.

Who is REQ?

REQ is a leading digital marketing and advertising company with offices across the United States. The company outpaces changes in today's fast-changing media landscape by bringing brand, reputation, advocacy, and business results to new heights. REQ has built a reputation for serving leading brands in technology, healthcare, real estate, hospitality, retail, and finance. REQ has been named to the Adweek 100 and Inc. 500 lists as one of the fastest-growing companies in America and has earned numerous creative and workplace culture awards.

Why Did Trinity Hunt Partners Acquire REQ?

Trinity Hunt Partners' acquisition of REQ is a strategic move that will enable the private equity firm to expand its digital marketing portfolio. REQ has an impressive client list and reputation, as evidenced by its numerous accolades, awards, and successful M&A transactions. THP sees REQ's acquisition as an opportunity to deliver new and expanded capabilities for its clients and growth opportunities for its people.

REQ joins THP's previous acquisitions, Exclusive Concepts and Highnoon, to create a platform for scalable growth that delivers measurable impact for marketers and business leaders aspiring to challenge the status quo. THP plans to acquire additional complementary companies in its quest to build a world-class digital marketing business.

What Are the Benefits of the Acquisition for Existing and Future Clients?

The acquisition of REQ by THP benefits clients by creating a unified full-service organization that can handle all of their digital marketing needs. The platform will lead with strategy, action with data, develop deep solutions, and fuel brand performance. By uniting agile strategies and innovative technology, the services platform will lead to extraordinary results for clients.

Clients can expect new and expanded capabilities for their digital marketing needs, including brand, reputation, and business results elevated to new heights. THP's acquisition of REQ presents enormous potential to serve both the enterprise and SMB markets.

The acquisition also benefits existing and future clients by expanding THP's capabilities and enabling it to deliver more comprehensive services. The acquisition of REQ by THP is a win-win for clients, and it will significantly enhance the company's ability to deliver growth solutions that work.

Conclusion

The acquisition of REQ by Trinity Hunt Partners is a strategic move that will enable the private equity firm to expand its digital marketing portfolio. With plans to acquire additional complementary companies, THP is building a world-class digital marketing business that will lead with strategy, action with data, develop deep solutions, and fuel brand performance. The acquisition presents enormous potential to serve both the enterprise and SMB markets, benefitting both existing and future clients. Clients can expect new and expanded capabilities for their digital marketing needs, including brand, reputation, and business results elevated to new heights. With its reputation for providing the strategic, operational, and financial capabilities needed to take entrepreneurial services companies to the next level, THP is well-positioned for success in the competitive digital marketing landscape.