L2 Capital Adds Open World, Inc. to Its Entertainment Platform

Open World, Inc., a full-service live-event production and promotion company, has been acquired by L2 Capital, a lower middle market private equity firm. The acquisition adds Open World's flagship concept, Brick Fest Live, to L2 Capital's primary touring property, Jurassic Quest. This strategic move will enhance L2 Capital's entertainment platform and provide families with an even more diverse range of interactive and educational experiences.

Open World events offer a fresh perspective on family-friendly entertainment by providing interactive exhibits and activities that promote creative play and growth for children. These events allow ample space for families to explore exhibits, engage in hands-on activities, and spend quality time together. Open World's shows primarily attract families with children between the ages of 6 and 12. Since its establishment in 2012, Open World has organized over 100 events across the United States, featuring licensed LEGO® merchandise and continuously introducing new activities and attractions to create a unique family entertainment experience.

Chad Collins, the founder of Open World, expressed excitement about joining forces with L2 Capital and contributing to the development of a global entertainment platform. The partnership aims to expand L2 Capital's nationwide presence and offer a diversified portfolio of content to families seeking experiential entertainment. Lorin Cassidy Wolfe, a partner at L2 Capital, shares the same vision and believes that the addition of Open World's concepts will strengthen the company's position as a leading family entertainment touring company.

Jeff Munn, CEO of Jurassic Quest, will oversee worldwide operations and growth efforts across the expanded portfolio. Munn is thrilled to welcome the Open World team and is confident that their collaboration will accelerate touring presence while maximizing the collective potential of both companies. Together, they aim to build an entertainment platform that brings joy to countless families around the world.

Open World, home to the highly acclaimed Brick Fest Live, continuously introduces new activities, concepts, and attractions to create an unparalleled family atmosphere and experience at its events. Brick Fest Live showcases over 1 million LEGO® bricks and offers hands-on activities and attractions that inspire, educate, and entertain families. The event encourages the development of motor and engineering skills in children and provides opportunities for them to express their creativity.

Jurassic Quest, the largest dinosaur exhibition in North America, offers an up-close and realistic encounter with the giants that once roamed the Earth. With 140 multi-day dinosaur-themed events across 43 states and 6 Canadian provinces, Jurassic Quest has captivated millions of visitors and sold over 1.8 million tickets. The exhibition takes place primarily in arenas and convention centers, with three concurrently touring shows to meet the growing demand.

L2 Capital Partners is a private equity firm that specializes in investing in niche lower middle market consumer and business services companies. With offices in Devon, PA, and Miami, FL, L2 Capital has garnered market-leading returns since 2010. The firm focuses on founder and entrepreneur-led businesses that are poised for growth, leveraging its operational expertise to accelerate market share gain.

The acquisition of Open World by L2 Capital represents a significant milestone in the expansion of their entertainment platform. By combining the strengths of both companies, L2 Capital is set to offer families a wide range of engaging and educational experiences. The addition of Brick Fest Live to the existing Jurassic Quest portfolio will undoubtedly make L2 Capital a leading force in the family entertainment industry.