Natara: A Fresh Identity for Flavour Specialty Ingredients in its Standalone Journey

In a significant move to establish itself as an independent business, Flavour Specialty Ingredients Ltd. (FSI) is thrilled to announce its rebranding to Natara. Under new ownership and with a refreshed strategy, Natara aims to embrace its standalone status and showcase its ambitions for the future. With this new name, Natara is poised to deliver a fresh and distinctive approach that truly resonates with its customer proposition.

Natara, a global manufacturer of natural and aroma-chemical ingredients with an impressive team of over 350 professionals worldwide, has carved a niche in the flavor and fragrance industry. Serving approximately 1000 clients across Europe, Americas, and Asia, the company has become a trusted partner in the sector.

Since its acquisition by Exponent in August 2023, Natara has revamped its strategy to operate independently and become the flavor and fragrance industry's preferred partner. This vision is cemented by Natara's exceptional team and strong corporate culture, their unwavering commitment to quality ingredients, and their relentless pursuit of improving customer service. With fresh investment from its new owners, Natara aims to enhance its capabilities, optimize its supply chain, expand and upskill its teams, and ultimately position itself to better cater to evolving customer needs.

In the process of developing its new brand identity, Natara has diligently worked on defining a set of refreshed values that will resonate with customers, employees, and stakeholders alike. This comprehensive rebranding effort includes the transfer of all branded collateral and the development of a new website, which will be live at [www.natara-global.com](https://www.natara-global.com).

Yoram Knoop, Chief Executive Officer at Natara, shares his excitement about this new chapter in the company's history: "Our business is embarking on a new journey, and we wanted to signify this milestone with a new name: Natara. By creating a strong brand identity and formulating a new growth strategy, we are showcasing the momentum we have built as a standalone business. With a purpose-fit brand proposition, we are better positioned to meet the evolving needs of our expanding customer base, consequently realizing our vision of becoming the leading global independent manufacturer of naturals and aroma chemicals and the flavor and fragrance industry's partner of choice."

About Natara

Natara, formerly known as FSI, is a global manufacturer of natural and aroma-chemical ingredients. The company serves around 1000 clients across Europe, the Americas, and Asia, providing critical inputs to the flavor and fragrance industry. With a dedicated team of over 350 professionals globally and a strong focus on quality ingredients, Natara has become the preferred partner for the flavor and fragrance industry. The company is owned by Exponent, a renowned private equity firm that acquired Natara (then FSI) from IFF in August 2023.

In conclusion, Natara's rebranding signifies a pivotal moment in the company's journey towards independence. As it embraces its new identity, Natara is poised to redefine its brand proposition and deliver innovative solutions to meet the evolving needs of the flavor and fragrance industry. With its strong team, commitment to quality, and strategic investments, Natara is well-positioned to become the preferred global manufacturer of naturals and aroma chemicals, solidifying its position as the industry's partner of choice.