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United Carpet Joins Rainier-Backed Flooring Platform SCI Flooring

Gracie Gottlieb | 29 November, 2023

United Carpet, a leading provider of floor covering services, has joined forces with SCI Flooring, a flooring platform backed by Rainier Partners. This exciting partnership will bring together two highly complementary businesses, allowing them to better serve customers in the multi-family, commercial, and residential markets.

Founded in 1981 in St. Louis, MO, United Carpet has earned a solid reputation for delivering best-in-class flooring products and expert installation services primarily for multi-family customers. Since expanding to Chicago in 2011, the company has experienced rapid growth, becoming one of the largest flooring providers in the region. With a strong focus on quality and efficiency, United Carpet has successfully positioned itself as a leader in the industry.

Gary Russo, Co-Founder of United Carpet, expressed enthusiasm about the partnership, stating, "Partnering with SCI marks an exciting new chapter in our story. We have known the SCI leadership team for years and share a mutual respect. We are excited to bring together two highly complementary businesses and look forward to leveraging the strength of the combined platform to better serve our customers throughout the Midwest."

SCI Flooring specializes in providing comprehensive floor covering solutions to multi-family, commercial, and single-family property managers and builders. By adding United Carpet to its portfolio, SCI will be able to strengthen its management team and expand its operations across Michigan, Illinois, Missouri, and Kansas. Both companies share a strong commitment to exceptional customer service, ensuring that clients receive top-quality products and services.

Dave Elberson, CEO of SCI Flooring, explained the benefits of this partnership, stating, "Joining forces with United Carpet will help scale the platform in the attractive multi-family channel and allow us to increase our service of commercial and residential customers in the large and growing St. Louis and Chicago markets. Rainier has helped us continue to execute on strategic M&A as part of our collective growth strategy, and we are thrilled to partner with Gary and the United Carpet team as we continue to develop the platform."

The addition of United Carpet to the SCI Flooring platform brings incremental scale and diversification, further enhancing the company's ability to deliver differentiated service and value to its customers. Rainier Partners, the private equity firm behind SCI, is pleased with the progress and the growth potential of the combined platform.

Luke Bench, Vice President of Rainier Partners, said, "This addition will bring incremental scale and diversification to the platform, and we look forward to continuing to help drive the company's mission of delivering differentiated service and value to its customers."

The partnership between United Carpet and SCI Flooring is a testament to the success and potential of the flooring industry. Both companies are actively seeking opportunities to partner with additional flooring businesses, welcoming business owners interested in learning more to reach out to Luke Bench at [email protected].

About United Carpet:

United Carpet is a full-service floor covering company that caters to customers in the multi-family, commercial, and residential markets. With over four decades of experience, United Carpet offers a wide range of flooring products and installation services. Headquartered in Hazelwood, MO, the company also operates a second location in Elk Grove Village, IL. For more information, please visit www.unitedcarpetinc.com.

About SCI Flooring:

SCI Flooring is a leading provider of soft and hard surface floor covering solutions for multi-family, commercial, and single-family property managers and builders. The company operates under various brand names, including SCI Floor Covering in Detroit, MI; MC Flooring in Kansas City, MO; Eastpointe Interiors in Grand Rapids, MI; and United Carpet in Hazelwood, MO and Elk Grove Village, IL. SCI Flooring's success is built on a commitment to exceptional product quality and reliable installation. For more information, please visit www.sciflooring.com.

About Rainier Partners:

Rainier Partners is a Seattle-based private equity firm that specializes in investing in lower middle-market services businesses. With over $375 million in assets under management, Rainier Partners actively supports business owners and management teams by providing growth capital, operational resources, and strategic partnerships. The firm focuses on industries in which it has extensive experience and resources, including business services, consumer services, industrial services, and financial services. For more information, please visit www.rainierpartners.com.

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