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Advantive Announces Growth Recapitalization

Gracie Gottlieb | 13 September, 2023

Advantive, a leading provider of mission-critical software for specialty manufacturing and distribution businesses, has announced a strategic growth recapitalization led by a group of investors that includes Insight Partners and OA Private Capital. This move marks a significant milestone for Advantive as it seeks to modernize and optimize the manufacturing and distribution lifecycle.

Advantive was established in 2022 by TA Associates, a global private equity firm, and ST6, a team of experienced software operating executives. With a newly recruited leadership team, Advantive combines the strengths of several market-leading businesses to become an overall leader in Enterprise Resource Planning (ERP), Manufacturing Execution Systems (MES), and Statistical Process Control (SPC) software.

The recent growth recapitalization, along with the recommitment from TA, validates Advantive's strategy and ability to drive transformational outcomes for its customers. Benoit de la Tour, CEO of Advantive, expressed excitement about scaling the business to meet the evolving needs of customers and the market with the support of new investors and longstanding partners, TA and ST6.

Advantive currently serves over 5,000 customers globally, offering purpose-built software for every aspect of the manufacturing and distribution lifecycle. Their solutions include plant scheduling, order management, sales order forecasting and pricing, e-Commerce, and delivery. Advantive's software empowers customers to streamline complex processes, optimize operations visibility and throughput, and drive improved quality, profitability, and revenue growth.

The creation of Advantive was driven by the growing and attractive segments within the manufacturing and distribution industries. Over the past two years, the business has experienced significant revenue and profit growth, which has resulted in the creation of new jobs and opportunities for advancement for Advantive employees.

Hythem El-Nazer, Managing Director at TA, expressed belief in the future opportunity of the business and excitement about deepening their partnership with Advantive's management team, along with new co-investors, as they advance the company's mission.

Headquartered in Tampa, Florida, Advantive has experienced remarkable growth, now employing over 500 people and operating in 14 countries. The company looks forward to writing the next chapter of their journey with the inclusion of Insight Partners, OAPC, and other new investors.

The transaction is expected to close in the coming weeks, with financial terms remaining undisclosed.

About Advantive

Advantive is a leading provider of mission-critical software for specialty manufacturing and distribution companies. With purpose-built ERP, MES, and SPC software solutions, Advantive caters to the unique needs of its customers. Operating in 14 countries and serving over 5,000 customers, Advantive's software streamlines complex processes, optimizes operations visibility and throughput, and drives improved quality, profitability, and revenue growth. By using automation, seamless integration, and real-time data, Advantive simplifies plant scheduling, order management, quality control, sales order forecasting and pricing, e-commerce, and delivery.

About TA

TA is a global private equity firm focused on scaling growth in profitable companies. With a history dating back to 1968, TA has invested in over 560 companies across its target industries, including technology, healthcare, financial services, consumer, and business services. Leveraging industry expertise and strategic resources, TA collaborates with management teams worldwide to deliver lasting value. The firm has raised $65 billion in capital to date and has a strong presence with over 150 investment professionals across multiple offices.

About ST6

ST6 is an elite team of software operating executives that partners with private equity sponsors to transform software companies and accelerate value creation.

About Insight Partners

Insight Partners is a global software investor that collaborates with high-growth technology, software, and Internet startup and ScaleUp companies. With over $75 billion in regulatory assets under management, Insight Partners has invested in more than 750 companies worldwide. Headquartered in New York City, Insight Partners has offices in London, Tel Aviv, and Palo Alto. Their mission is to find, fund, and work successfully with visionary executives, providing them with practical, hands-on software expertise along their growth journey.

In conclusion, the growth recapitalization of Advantive represents an exciting and transformative time for the company. With the support of Insight Partners, OAPC, and other investors, Advantive is poised to solidify its position as a leader in the manufacturing and distribution software industry. The strategic partnerships and renewed commitment from existing shareholders will undoubtedly drive innovation, growth, and continued success for Advantive and its customers worldwide.

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