CoreMedia: Leading the Way in Digital Experience Capabilities with BySide and Smarkio Acquisition

In today's competitive market, delivering exceptional customer experiences is crucial for businesses to thrive. Luxury brands require exclusive concierge services, while both B2C and B2B customers expect engaging and personalized experiences. CoreMedia, a global leader in Content Management and Digital Experience Platform (DXP) solutions, understands these demands and has taken a significant step forward by acquiring BySide and Smarkio. These strategic acquisitions strengthen CoreMedia's position as a comprehensive provider of solutions for crafting, managing, and optimizing digital experiences, while also expanding its competencies in automation and Artificial Intelligence.

The integration of BySide and Smarkio into CoreMedia's platform addresses the challenges of delivering exceptional customer experiences head-on. BySide's technology enables real-time personalized experiences across multiple channels, including Voice, Messaging, Video, and Live Shopping capabilities. On the other hand, Smarkio offers cross-cutting solutions in contact management, from chatbots to automation tools and lead management. These acquisitions solidify CoreMedia's leadership in the DXP market as it now covers all aspects of the customer journey, delighting customers and significantly increasing conversion rates.

BySide's impressive client portfolio, which includes renowned brands such as MASMOVIL Group, Cetelem - BNP Paribas, and TAP Air Portugal, speaks volumes about its reputation for delivering exceptional customer-centric solutions. The integration of BySide's and Smarkio's powerful technologies into CoreMedia's platform represents a significant step towards creating a cohesive and immersive customer journey that encompasses digital marketing initiatives and sales interactions.

Vítor Magalhães, Co-Founder, and CEO of BySide, expressed his enthusiasm about joining forces with CoreMedia, stating, "We're thrilled to bring our expertise in turning visitors into buyers to CoreMedia's customers. Together, we will help companies achieve their business goals effectively and provide personalized experiences that drive engagement and loyalty."

Sören Stamer, Co-Founder, and CEO of CoreMedia, also commented on the acquisitions, saying, "We are delighted to welcome BySide and Smarkio to the CoreMedia family. These acquisitions mark a significant step in our mission to elevate experience and drive impact. BySide's and Smarkio's innovative capabilities perfectly align with our vision, enabling us to offer a comprehensive solution that empowers brands to deliver exceptional experiences and achieve unprecedented conversion rates."

CoreMedia's commitment to providing innovative digital experience solutions is further emphasized through this acquisition. The company's focus on product innovation and responsible AI implementation ensures that businesses can trust CoreMedia to deliver cutting-edge solutions. Additionally, with the backing of OpenGate Capital, CoreMedia is well-positioned to strengthen its leadership in the DXP market and serve the growing number of businesses seeking top-tier digital experience solutions.

Founded over 27 years ago, CoreMedia has become a global leader in Content Management Systems (CMS) and Digital Experience Platform (DXP) solutions. Its customizable hybrid headless approach, based on a composable DXP, allows businesses to bring their ideas to life quickly and efficiently, delivering personalized experiences at an enterprise scale. Leading global brands such as John Deere, Deckers Brands, Luxottica, T-Mobile, and Finnair trust CoreMedia to transcend the boundaries of traditional content management and future-proof their tech stack.

In conclusion, CoreMedia's acquisition of BySide and Smarkio strengthens its position as a leader in digital experience capabilities. By integrating these innovative technologies, CoreMedia empowers businesses to deliver exceptional customer experiences, drive engagement, and achieve unprecedented conversion rates. With a focus on product innovation, responsible AI implementation, and the support of OpenGate Capital, CoreMedia is well-equipped to meet the increasing demand for top-tier digital experience solutions in the market.