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Empowering the Future of Underground Utility Safety: USIC's Bold New Leadership Vision

Gracie Gottlieb | 28 February, 2024

In a strategic move poised to redefine the landscape of underground utility damage prevention, USIC, North America's premier provider of utility locating services, has ushered in a new era under the leadership of Yuvbir Singh. This appointment marks a significant pivot towards innovation and operational excellence, with the company setting its sights on leveraging historic levels of infrastructure investment to pioneer advancements in utility safety and efficiency.

USIC's journey began in 2008, rooted in a mission to protect critical infrastructure and ensure public safety through precision in locating and marking sub-surface utility infrastructure. Over the years, USIC has grown exponentially, now serving over 1,300 customers across the United States and Canada and maintaining a formidable workforce of 12,000 technicians. Annually, these dedicated professionals perform approximately 84 million locates, spanning six utility markets: cable, telecom, electric, gas, water, and sewer. This impressive scale of operations underscores USIC's pivotal role in the utility industry's ecosystem, ensuring that every dig is safe and every project is grounded in a commitment to protect underground utilities.

The appointment of Yuvbir Singh as the new President and CEO is a reflection of USIC's forward-thinking ethos. Singh, a visionary leader with an illustrious career, brings a wealth of experience from his tenure at Veolia Water Technologies and Solutions, and a 23-year stint at GE, where he held several key leadership roles. His track record of executing corporate renewals and spearheading long-term growth strategies in complex businesses makes him the ideal candidate to steer USIC into its next phase of innovation and growth.

Singh's leadership philosophy is anchored in the employment of advanced technologies and innovative solutions to enhance operational efficiencies and elevate the quality of service offerings. This strategy is not only aimed at solidifying USIC's leadership position in the underground utility locating services market but also at adding unparalleled value for the utilities it serves. Such a focus on innovation is critical in an era where infrastructure investment is reaching historic levels, presenting both unparalleled opportunities and challenges in equal measure.

Underpinning this leadership transition is a seamless handover, facilitated by Ron Childress, who served as USIC's interim CEO. Childress's stewardship during this interim period has been invaluable, and his continued role on the Board of Directors ensures that USIC benefits from his experience and insights in an advisory capacity moving forward.

USIC's strategic direction is also influenced by its ownership structure, with Partners Group and Kohlberg & Company leading a consortium that includes funds managed by Mubadala and Neuberger Berman. This robust backing not only provides USIC with the financial stability and resources it needs to pursue its ambitious goals but also reflects the confidence its investors have in its vision and leadership.

The utility industry is at a critical juncture, facing the dual challenges of meeting growing demand and navigating the complexities of aging infrastructure. Against this backdrop, USIC's commitment to innovation, safety, and efficiency is more important than ever. By leveraging the latest technologies and adopting best practices, USIC is not only safeguarding the nation's utility infrastructure but also playing a pivotal role in ensuring the sustainability and resilience of public utilities.

Looking ahead, USIC is poised for a future where its contributions to the utility industry extend beyond damage prevention. The company's focus on innovation, coupled with Singh's leadership, positions it to lead the charge in setting new standards for safety, efficiency, and reliability in underground utility services. This strategic pivot is not just about navigating the challenges of today but about shaping the future of how utilities manage and protect their critical infrastructure.

As USIC embarks on this exciting new chapter, its role in the utility industry takes on an added significance. By driving innovation and leveraging strategic investments, USIC is not only enhancing its service offerings but also contributing to the broader goal of building a safer, more efficient, and sustainable utility infrastructure. This strategic vision, championed by Yuvbir Singh and supported by a dedicated team of professionals, sets a new benchmark for excellence in the utility services sector, promising a future where every dig is safe and every project is built on a foundation of reliability and trust.

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