Rock-it Cargo Acquires SOS Global: Creating the Largest Specialty Logistics Provider in the Sports and Broadcast Market

Rock-it Cargo, a global leader in end-to-end logistics for live events and high net worth goods, has announced its acquisition of SOS Global, a North Carolina-based freight forwarder specializing in the sports and broadcast industries. With this acquisition, Rock-it Cargo will become the largest global specialty logistics provider in the live touring, sports, and broadcast markets.

Rock-it Cargo's expertise in live music touring has been further expanded in recent years through diversification into the sports and broadcast, film and TV production, and high net worth goods sectors. With offices in 18 countries and completed shipments in over 115 countries in 2023, Rock-it Cargo has established an unparalleled network and experience in delivering end-to-end solutions for its customers.

SOS Global, on the other hand, is known for its freight forwarding and logistics services for live events, with a specific focus on the sports and broadcast industries. They have been trusted by every major US sports and news broadcaster, the largest US professional sports leagues, and many of the largest vendors to these companies. With offices across the United States, Canada, Germany, United Kingdom, and the United Arab Emirates, SOS Global prioritizes speed and control in its deliveries.

The acquisition of SOS Global by Rock-it Cargo aligns with the strategic plans of Global Critical Logistics (GCL), the parent company of Rock-it Cargo, to strengthen its global position within the sports and broadcast sector. Additionally, the acquisition will enhance Rock-it Cargo's domestic capabilities in live touring, events, film, and theater categories. The deal reflects GCL's commitment to providing comprehensive logistics services to its customers in the entertainment industry.

Daniel Rosenthal, President and CEO of GCL, expressed excitement about the merger, stating, "Today we bring together two trusted brands with a combined 83 years of experience. SOS's legacy will be strengthened as part of Rock-it Cargo, with expanded services and global access via our unrivaled network." Rosenthal further emphasized the unparalleled breadth, depth, and skills that Rock-it Cargo and SOS bring to the global live performance touring and live sporting events.

Ed Reno, President of SOS Global, shared the enthusiasm for the merger, highlighting the benefits for both customers and the team. "Joining a larger international specialty logistics leader will be good for our customers and good for our team," said Reno. He will remain with GCL and report directly to Rosenthal, ensuring a smooth transition and integration of the two companies.

GCL has been actively expanding its capabilities in the live touring, sports, broadcast, film and TV production, fine art, and automotive sectors through various acquisitions. Some notable acquisitions include Classic Automotive Relocation Services (CARS), the largest global transporter of high-value automobiles, and Dynamic International, a leading international logistics provider for film and TV productions. These strategic moves reinforce GCL's commitment to offering comprehensive logistics solutions across different industries.

Global Critical Logistics (GCL), the parent company of Rock-it Cargo and SOS Global, is headquartered in Los Angeles, CA. GCL is a global leader in live event entertainment logistics and high net worth logistics and freight. It encompasses a family of brands, including Dietl, Dynamic International, CARS, Cosdel, Xtreme, and Dell Will. With a focus on high-touch, mission-critical air, ocean, and surface freight forwarding and logistics services, GCL serves customers across a wide range of industries, including live entertainment, music touring, sports, corporate events, fine art, film and TV production, and more.

GCL's global presence is strengthened by its offices in North and South America, Europe, the Middle East, Oceania, and Asia. The company also works with a network of long-term partner agents specializing in critical logistics. This extensive reach allows GCL to provide bespoke, specialized logistics solutions for the most demanding transportation requirements across every continent.

With the backing of ATL Partners, a New York-based private equity firm focused on aerospace, transportation, and logistics, GCL is well-positioned to continue its growth and deliver exceptional logistics services to its customers.

For more information about Global Critical Logistics (GCL) and its family of brands, please visit their website at [gcl.global](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fgcl.global&esheet=53890235&newsitemid=20240201662351&lan=en-US&anchor=gcl.global&index=1&md5=be2de75ca2a0291d2b870840b63070d6).