SBG: The New Parent Brand of a Leading SASE Company in the Concrete Flooring Industry

SBG, a new holding company brand, has been launched by a prominent SASE company as a result of multiple strategic acquisitions and the platform's organic growth. The new parent brand offers a comprehensive range of consumables and associated equipment for the ongoing maintenance, conversion, and placement of concrete flooring and other hardscapes through its industry-leading brands of SASE and Bartell Global. With the launch of SBG, the SASE Company has demonstrated its commitment to expanding its product and service offerings while maintaining its highly regarded brands' market reputation. This article delves deeper into SBG's parent company, investment strategy, and the benefits that the new holding company brand will bring for the end-users and stakeholders.

SBG's Parent Company: Blue Point Capital Partners

Blue Point Capital Partners is a private equity firm with a strong focus on investing in lower middle-market businesses to provide them with the necessary resources for growth. The firm has over two-decade experience in partnering with regional entrepreneurs and advisors and has resources in Cleveland, Charlotte, Seattle, and Shanghai. Blue Point has a unique approach to building businesses, which involves establishing innovative global supply chain, data and digital, and human capital strategies. All these capabilities make Blue Point an excellent choice for businesses with revenues ranging from $30 million to $300 million.

SBG's Formation and Strategic Acquisitions

SBG is an outcome of SASE's organic growth and multiple strategic acquisitions that the company has made to expand its core end markets, sales channels, and product offering. The successful merger of SASE's direct-to-contractor brand and Bartell Global's distribution channel brand has allowed the company to benefit from economies of scale, making it an industry leader. Since the company's capabilities and market footprint have grown significantly in recent years, SBG's formation is perfect timing to establish a holding company brand that aligns with the platform's current state. The company will continue to pursue organic and acquisitive opportunities to welcome new brands and products to the SBG platform.

SBG's Product and Service Offering

SBG Holdings, Inc., through its industry-leading brands of SASE and Bartell Global, provides consumables and associated equipment for the ongoing maintenance, conversion, and placement of concrete flooring and other hardscapes. SASE serves surface preparation and concrete polishing contractors with a comprehensive offering of consumables, equipment, and related solutions. On the other hand, Bartell Global offers a wide range of solutions for site preparation and surface placement, finishing, and polishing, serving a broad range of distributors and rental providers.

Benefits of SBG's Launch

SBG's launch will benefit the end-users and stakeholders in many ways. Since the new holding company brand has aligned with the platform's current capabilities and market footprint, it will provide better value to the end-users. Moreover, SBG's investment strategy focused on innovative global supply chain, data and digital, and human capital strategies will help the company achieve growth and expand its operations further. The holding company's formation will also attract new and established brands to the SBG platform, leading to fresh ideas and solutions.

Conclusion

SBG, the new parent brand of a leading SASE company in the concrete flooring industry, has launched with the aim of expanding the company's product and service offerings while maintaining its highly regarded brands' market reputation. SBG's parent company, Blue Point Capital Partners, has significant experience in partnering with lower middle-market businesses to build processes and capabilities to achieve growth. The successful strategic acquisitions made by the SASE Company have allowed the formation of the new holding company brand, which will provide better value to the end-users and stakeholders while attracting new brands to the SBG platform.