The Successful Investment Journey of Jaya Apparel Group and Brand Velocity Group

Jaya Apparel Group recently announced that it has secured a strategic investment from Brand Velocity Group (BVG), which will expand business opportunities, fuel sales growth, and foster global expansion efforts for Jaya. The strategic investment marks BVG's first in the fashion industry since launching its Fashion and Apparel vertical last year. BVG is a private equity firm that has recently made inroads into providing innovative and diversified investment platforms to businesses. The partnership will enable Jaya Apparel Group to exponentially expand its global reach and distribution, open new brick-and-mortar stores, and heighten its marketing efforts.

Jaya Apparel Group's Achievements

Jaya Apparel Group is a contemporary fashion group established in 2009 by industry veterans Jane Siskin and Jalal El Basri. The company quickly became a leader in the contemporary fashion space, having previously built highly successful brands such as Elizabeth and James. Jaya later transitioned its efforts to focus on its owned brand strategy, with labels including Cinq à Sept and Likely.

Cinq à Sept and Likely currently offer ready-to-wear styles, in addition to Cinq à Sept’s recently launched beachwear line. Jaya brands are sold at over 400 points of distribution worldwide, have a strong e-commerce presence, and are featured at a Flagship boutique storefront in Soho, NYC. This year alone has seen Jaya achieve major milestones, including the opening of its first-ever store in Soho, expansion into the beachwear category, and now a partnership with BVG.

BVG's Investment in Jaya

Brand Velocity Group (BVG) is an innovative and diversified investment platform focused on investing in businesses that are well-positioned to benefit from its operational expertise, deep in-house marketing resources, and thoughtful approach toward corporate culture. BVG has deep strategic partnerships with specialty brand marketing agencies that develop and execute marketing plans across its investments. Portfolio companies also leverage BVG’s strong entertainment networks to create accretive partnerships with celebrities, brands, and other businesses.

Wassner’s career spans decades, having provided financing and strategic support for many of the world’s most iconic designer labels. With its investment, BVG will power Jaya’s next stage of growth, in which it aims to exponentially expand global reach and distribution, open new brick-and-mortar stores, and heighten its marketing efforts.

Jane Siskin, Jaya’s co-CEO, called it a monumental moment for the company, and co-CEO Jalal El Basri, added that they were thrilled to partner with BVG, whose experience, knowledge, and passion for the fashion industry were clear from their earliest conversations.

Conclusion

Jaya Apparel Group's successful journey has enabled it to secure a strategic investment from Brand Velocity Group. The partnership will result in expanding business opportunities, fueling sales growth, and fostering global expansion efforts for Jaya. BVG's investment marks its first in the fashion industry since launching its Fashion and Apparel vertical last year. Jaya has achieved major milestones this year, and the partnership with BVG aims to exponentially expand its global reach and distribution, open new brick-and-mortar stores, and heighten its marketing efforts.