Lion Equity Partners: Catapulting Country Life, LLC into the Future of Natural Health and Wellness

Lion Equity Partners, a Denver-based private equity firm specializing in corporate carve-outs, has announced the completion of its acquisition of Country Life, LLC from Kikkoman Corporation. This strategic move marks a significant milestone for both Lion Equity Partners and Country Life, catapulting the company into the forefront of the natural health and wellness industry.

Country Life, LLC is a premier North American supplement manufacturer, with a strong presence in the natural, supplements, sports nutrition, and personal care markets. The company's portfolio of brands, including Country Life Vitamins, Desert Essence Personal Care, and Biochem Protein, offers a wide range of high-quality products to its customers. Headquartered in Hauppauge, NY, Country Life leverages its facilities on Long Island to manufacture and distribute its exceptional products.

Jim Levitas, Co-Founder and Partner of Lion Equity Partners, expressed his admiration for Country Life's legacy, stating, "For more than 50 years, Country Life has distinguished itself as an industry-leading brand with exceptional products, service, and innovation. The company's expertise in health and wellness, combined with its commitment to the highest quality, provide a strong foundation for future growth, both organically and through strategic add-on acquisitions."

Wendy Lucas, President of Country Life, also shared her excitement about the partnership with Lion Equity Partners. She said, "Country Life was founded with a commitment to providing the very best health and wellness products to our customers. We are thrilled by Lion Equity's investment in Country Life as we continue to provide trusted natural products at the highest standards. As a leader in the natural health industry, we look forward to continuing our mission through targeted investments in our business to help us accelerate our long-term strategic plan and support Country Life's next phase of growth."

The acquisition of Country Life by Lion Equity Partners highlights the firm's dedication to identifying and investing in companies with strong growth potential. Lion Equity Partners leverages its operational expertise to create value in its portfolio companies through operational improvements, organic growth, and strategic add-on acquisitions. By combining their strategic, financial, and operational knowledge, Lion Equity Partners aims to build businesses that will generate long-term value for all stakeholders involved.

Rothschild & Co played a crucial role in facilitating the acquisition, acting as the sole financial advisor to Kikkoman Corporation on the sale of Country Life. With their expertise in mergers and acquisitions, Rothschild & Co ensured a smooth transaction for all parties involved.

As Lion Equity Partners and Country Life embark on this exciting new chapter together, the future looks bright for both companies. Lion Equity Partners' investment in Country Life will undoubtedly propel the brand to new heights within the natural health and wellness industry, solidifying its position as a trusted provider of high-quality products. With targeted investments and strategic planning, Country Life is well-equipped to accelerate its growth and achieve its long-term strategic goals.

In conclusion, the acquisition of Country Life, LLC by Lion Equity Partners marks a significant milestone for the natural health and wellness industry. With Lion Equity Partners' operational expertise and strategic guidance, Country Life is poised for future success and growth. This partnership not only benefits both companies involved but also offers promising opportunities for customers seeking trusted natural health and wellness products.