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SFEP-Backed DGS Retail Expands with Acquisition of RICH LTD.

Gracie Gottlieb | 20 July, 2023

San Francisco Equity Partners (SFEP) has announced the acquisition of RICH LTD. by DGS Retail, one of its portfolio companies. DGS Retail is a leading provider of décor, signage, fixtures, displays, and other critical products to customers in the grocery, retail, foodservice, and consumer brand end markets. The acquisition of RICH LTD., a designer and manufacturer of customizable point-of-purchase displays and retail store fixtures, will enhance DGS Retail's design, manufacturing, and procurement capabilities. This strategic partnership aims to strengthen both companies' market position and drive growth. Let's delve deeper into the details.

DGS Retail is a prominent player in the industry, offering a wide range of solutions to its customers. With operations spread across four divisions and six facilities in several states, DGS Retail has the ability to deliver décor, fixtures, and signage at scale to national and large regional customers. The company prides itself on its commitment to providing high-quality products and exceptional customer service.

On the other hand, RICH LTD., based in Oceanside, CA, specializes in designing and manufacturing customizable point-of-purchase displays and retail store fixtures. In addition, the company offers full-store buildout merchandising solutions for leading specialty retailers and brands. RICH LTD.'s expertise and product offerings align perfectly with DGS Retail's vision of becoming a best-in-class design and manufacturing partner to leading operators across key channels of commerce.

The partnership between DGS Retail and RICH LTD. is expected to yield numerous benefits for both companies. By joining forces, they will enhance their overall design, manufacturing, and procurement capabilities, allowing them to provide even better solutions to their customers. Additionally, the collaboration will lead to enhanced sales and marketing efforts, as well as geographic diversification.

The acquisition was welcomed by the President of RICH LTD., Jim Hollen, who expressed excitement about partnering with DGS Retail. Hollen believes that DGS Retail is the ideal platform to accelerate RICH LTD.'s growth and better serve its customers. Under the partnership, Hollen and his team will continue to operate RICH LTD. in collaboration with DGS Retail's leadership team.

SFEP, the private equity firm behind DGS Retail, is confident in the potential of both companies. David Mannix, Partner at SFEP, emphasized the significance of the brick-and-mortar commerce market, highlighting the increasing need for differentiation in physical environments. With the addition of RICH LTD. to the DGS Retail platform, SFEP aims to continue building DGS Retail as a top-notch design and manufacturing partner to leading operators in the industry.

The financial advisory firm, Embarc Advisors, played a pivotal role in facilitating the transaction, acting as the sole financial advisor to RICH LTD.

This acquisition showcases SFEP's commitment to its consumer value chain strategy. SFEP is a private equity firm focused on partnering with lower middle market companies. By providing extensive operating experience and leveraging a broad network of relationships across the consumer products landscape, SFEP serves as an extension of the management team to its partner companies. Its dedication to driving growth and creating value aligns perfectly with the goals of DGS Retail and RICH LTD.

For more information about DGS Retail and its offerings, please visit their website at www.customretailbydgs.com. To learn more about San Francisco Equity Partners and their investment philosophy, visit www.sfequitypartners.com.

In conclusion, the acquisition of RICH LTD. by DGS Retail marks a significant milestone for both companies. By combining their expertise and resources, DGS Retail and RICH LTD. aim to strengthen their market presence and better serve their customers. The partnership is poised to enhance their design, manufacturing, and procurement capabilities, allowing them to deliver exceptional solutions to the grocery, retail, foodservice, and consumer brand end markets. With the support of SFEP, DGS Retail continues to solidify its position as a leader in the industry, driving growth and innovation in the ever-evolving retail landscape.

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