Shore Capital Partners Announces Formation of Empower Aesthetics

Shore Capital Partners, a powerhouse in the private equity industry, is making waves yet again with the announcement of the formation of Empower Aesthetics. This new national aesthetics platform, headquartered in Austin, Texas, is set to revolutionize the industry by providing top-tier support, tools, and strategies to aesthetics practices.

With the backing of Shore Capital, Empower Aesthetics aims to elevate aesthetics practices to new heights while ensuring the delivery of the highest quality of care. Together, Shore Capital and Empower will explore opportunities for growth through strategic partnerships and business development initiatives within the medical aesthetics space.

Logan Pitts, Vice President at Shore Capital, expressed excitement about entering the medical aesthetics arena and building a renowned platform that focuses on delivering high-quality care at scale in partnership with Empower. Leveraging Shore Capital's successful track record in the healthcare industry, Pitts believes they can enable Empower to grow bigger, stronger, and faster through partnerships with top-tier providers and the training of the next generation of talent.

Empower Aesthetics is launching with an experienced management team led by Chief Executive Officer Jeff Helfgott, a seasoned executive with a wealth of experience in rapidly growing multi-site, consumer, and healthcare services businesses. Helfgott is thrilled to partner with Shore Capital in finding medical aesthetic providers who share Empower's vision to transform the aesthetics industry. He believes that investing in high-quality businesses and building authentic relationships with patients, providers, and industry partners will define the future of the industry.

Partner at Shore Capital, John Hennegan, emphasized that the partnership with Empower provides a solid foundation for building a rapidly growing aesthetics platform. Leveraging Shore's expertise in multi-site healthcare, they will quickly identify best-in-class acquisitions and new markets for service, further solidifying Empower's position in the industry.

One of the key strengths of Empower Aesthetics lies in its world-class Board of Directors. Comprising individuals with extensive experience in growing healthcare businesses, direct-to-consumer marketing, brand building, and luxury guest experiences, the Empower leadership team is dedicated to helping individual brands thrive by scaling their operations rapidly through Empower's resources, tools, and expertise.

To learn more about Empower Aesthetics, visit their website at www.empower.spa or email [email protected].

About Shore Capital Partners

Shore Capital Partners is a Chicago-based private equity firm with offices in Nashville. With a focus on microcap companies in the healthcare, food and beverage, business services, industrial, and real estate industries, Shore Capital supports management partners in growing their businesses faster and with less risk. They provide access to capital, world-class board and operational resources, and networking opportunities. Shore Capital has been recognized by Inc. Magazine as a top founder-friendly investor and by Pitchbook research for leading all U.S. private equity firms in total deal volume. For more information, visit www.shorecp.com.

About Empower Aesthetics

Empower Aesthetics is a national aesthetics platform that empowers aesthetic owners and practices to reach new heights while maintaining the highest quality of care. Based in Austin, Texas, Empower is actively seeking providers to partner with and grow the right way. To learn more about Empower Aesthetics, visit www.empower.spa or email [email protected].