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Financial Information Technologies Secures Strategic Investment from General Atlantic

Gracie Gottlieb | 1 August, 2023

TAMPA, Fla. & NEW YORK-- Financial Information Technologies, LLC (“Fintech”), a leading technology provider for the beverage alcohol industry, has announced a strategic investment from General Atlantic, a renowned global growth equity firm. This investment will further strengthen Fintech's position as a leading provider of technology solutions in the beverage alcohol industry and support its ongoing product innovation and M&A initiatives.

For over three decades, Fintech has been at the forefront of simplifying business operations for alcohol retailers, distributors, and suppliers. The company offers purpose-built payments, business management, and data and analytics technology solutions designed specifically for the unique requirements of the beverage alcohol industry. Fintech has established itself as the go-to partner for over 4,600 distributors and more than 225,000 retail locations across all 50 states.

"Fintech's mission is to enable frictionless commerce and improve operational efficiency for retailers, distributors, and suppliers in the beverage alcohol industry," said Tad Phelps, CEO of Fintech. "We are excited to leverage General Atlantic's expertise in software and payments to drive our next phase of growth."

The strategic investment from General Atlantic validates Fintech's market leadership and its innovative technology platform. General Atlantic brings its extensive experience and deep industry knowledge to support Fintech's expansion and help solidify its position as the industry leader.

Paul Stamas, Managing Director and Global Head of Financial Services at General Atlantic, praised Fintech's suite of products and its ability to address the unique needs of customers in the industry. He emphasized General Atlantic's commitment to supporting Fintech's growth and increasing its leadership position.

Matthew Dorr, Vice President at General Atlantic, highlighted Fintech's role in simplifying business solutions for operators in the beverage alcohol industry. He commended Fintech's executive team for driving digital transformation and providing critical business management solutions.

TA Associates (TA), an existing investor, will continue to support Fintech as a long-term investor alongside General Atlantic. Roy Burns, Managing Director at TA, expressed pride in supporting Fintech's profitable growth since their initial investment in 2018. He recognized Fintech's commitment to innovation and partnership with customers in the marketplace.

The investment transaction was advised by William Blair for Fintech and Raymond James for General Atlantic. Goodwin Procter and Paul Weiss served as legal advisors to Fintech and General Atlantic, respectively.

Fintech is a leading provider of affordable technology solutions that simplify beverage alcohol management for businesses of all sizes. Their comprehensive suite of products automates manual processes and provides valuable data insights related to product catalog management, alcohol invoice payment, customer sales management, and industry data collection. With over 30 years of industry experience, Fintech serves over 900,000 business relationships nationwide, helping teams protect and grow margins, enhance customer experiences, and drive business growth.

General Atlantic is a renowned global growth equity firm with a four-decade track record of supporting over 500 growth companies. Since its establishment in 1980, General Atlantic has partnered with visionary entrepreneurs worldwide to scale innovative businesses. With over $77 billion in assets under management, General Atlantic's collaborative and sector-specific approach has enabled it to deliver long-term impact and generate lasting value for its portfolio companies.

TA Associates is a leading global private equity firm focused on scaling growth in profitable companies. With a history dating back to 1968, TA has invested in over 560 companies across various industries, including technology, healthcare, financial services, consumer, and business services. Leveraging their deep industry expertise and strategic resources, TA collaborates with management teams worldwide to help high-quality companies achieve sustainable growth and create lasting value.

This strategic investment from General Atlantic is a significant milestone for Fintech, reinforcing its position as a technology leader in the beverage alcohol industry. With the support of General Atlantic and TA, Fintech is poised to continue its growth trajectory, driving innovation and delivering unparalleled value to its customers across the nation.

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