Generational Equity Advises Howell Service Corporation in Its Sale to Bronco Ventures

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Howell Service Corporation (HSC), a prominent commercial janitorial service company located in Bryan, Texas, has recently been acquired by Bronco Ventures. This strategic transaction, facilitated by Generational Equity, a leading mergers and acquisitions advisor, closed on August 14, 2023.

For over 38 years, Howell Service Corporation has been providing bonded and insured janitorial services to commercial clients in Bryan/College Station and its surrounding areas. The company specializes in contracted routine cleaning, as well as emergency services and one-time cleaning. HSC prides itself on customizing its services to meet the specific needs of property management firms, facility managers, and building owners in commercial, institutional, and industrial markets. By utilizing advanced cleaning tools and technologies like the Imop, Backpack vacuums, microfiber, and HEPA filter technology, Howell Service Corporation ensures exceptional cleaning results for its clients.

Bronco Ventures, located in College Station, Texas, is a private equity firm known for its unique approach of training ambitious leaders, cultivating magnetic cultures, and prioritizing customer satisfaction. Their expertise lies in reviving blue-collar businesses by infusing creativity, vision, and resilience. With their acquisition of Howell Service Corporation, Bronco Ventures aims to make the company profitable while preserving its fundamental purpose.

The deal was successfully executed by Generational Equity's Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Vice President, Andre Farahmandi. The relationship between Generational Equity and Howell Service Corporation was initially established by Senior Managing Director, Joe Van Voorhis.

Andre Farahmandi expressed his confidence in the transaction, stating, "It was clear from the beginning, both parties being local and sharing similar values, that it was going to be a great fit. There's no doubt a bright future is ahead for Howell Service Corporation under its new leadership."

Generational Equity, along with its affiliated companies including Generational Capital Markets, Generational Wealth Advisors, Generational Consulting Group, and DealForce, forms the Generational Group. With its headquarters based in Dallas and more than 350 professionals spread across 16 offices in North America, the Generational Group is a renowned M&A advisory firm. They specialize in helping business owners maximize the value of their businesses by offering growth consulting, merger and acquisition services, wealth management, business valuation, and digital services.

The Generational suite of advisory services encompasses a wide range of strategic and tactical solutions such as growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, wealth management, and digital services. This comprehensive approach enables business owners to release the potential value of their businesses and navigate their growth and exit strategies effectively.

Generational Equity has been consistently recognized for its exceptional achievements in the industry. The M&A Advisor has named them the Investment Banking Firm of the Year for three consecutive years. In 2020, they were also honored as the Valuation Firm of the Year. Additionally, Generational Equity has been recognized as the North American Investment Bank of the Year and Consulting Firm of the Year. These accolades, along with being awarded the USA Investment Bank of the Year by the Global M&A Network, underscore the firm's commitment to excellence.

For more information about Generational Equity and its suite of services, please visit their website at [https://www.genequityco.com/](https://www.genequityco.com/) or explore their press room at [Generational Equity press room](https://www.genequityco.com/press-releases).