Generational Equity Advises RP Foods in its Recapitalization with Benford Capital Partners

The Recapitalization of RP Foods with Benford Capital Partners: A Strategic Move for Growth and Expansion Dallas-based mergers and acquisitions advisor, Generational Equity, has successfully facilitated the recapitalization of RP Foods, LLC with Benford Capital Partners (BCP). RP Foods is a leading company in the Hispanic food and beverage products industry, specializing in branded, private label, and B2B products. This strategic partnership with Benford Capital will pave the way for RP Foods' organic growth, product portfolio expansion, and potential acquisitions in the sector. RP Foods, established in 1999, is known for its high-quality products, including the popular "Kuii" coconut beverage brand, Masabrosa corn flour, Palmiers cookies, and a range of other food products. Under the leadership of CEO Guillermo Trevino and Director of Sales Longinos Zuniga, RP Foods has built a strong market presence both domestically and internationally. On October 3, 2023, the transaction between RP Foods and Benford Capital Partners was finalized, with Guillermo Trevino and Longinos Zuniga retaining significant ownership and continuing in their respective roles. Benford Capital Partners, founded in 2004, is a private equity firm based in Chicago. With a focus on lower middle market companies, BCP has successfully acquired over 45 companies to date and currently owns 17 platform companies, spanning various industries including food and consumer products. The partnership between BCP and RP Foods will drive organic growth through strategic investments in sales and marketing, operational capabilities, and product portfolio expansion. Additionally, BCP and RP Foods will actively seek out potential acquisitions of other Hispanic food and beverage companies to further strengthen their market presence. Ben Riefe, Managing Director at Benford Capital Partners, expressed excitement about the partnership, stating, "Guillermo and Longinos have built a great company with a long-term history of success. We are excited to build upon RP Foods' strong foundation and execute our value creation plan in partnership with the management team." Guillermo Trevino, CEO of RP Foods, also shared his enthusiasm, saying, "We are excited to partner with Benford Capital Partners in RP Foods' next phase of growth. The Company is well-positioned for continued success, and we believe it will be accelerated by BCP's investment experience in food and beverage." Brian Behm, Principal at Benford Capital Partners, highlighted RP Foods as their sixth platform investment in the food and beverage sector, indicating their continued focus on this industry. Behm expressed confidence in leveraging BCP's Operating Partners and Executive Advisors to support RP Foods' growth trajectory. The successful completion of the transaction was credited to Don Ho, Managing Director of Mergers & Acquisitions at Generational Equity. Ho worked closely with RP Foods and Benford Capital Partners to ensure a favorable outcome for all parties involved. His expertise, along with the support of Michael Goss, Executive Managing Director of M&A – Central Region, and Lance Thomasson, Vice President of M&A, contributed to the smooth execution of the deal. Randy Kamin, Executive Managing Director and Group Leader at Generational Equity, played a crucial role in establishing the initial relationship between RP Foods and Generational Equity. In reflecting on the partnership, Don Ho expressed his pride and honor in representing RP Foods. He commended Guillermo Trevino's leadership and RP Foods' dedication to quality, healthy, and delicious products. Mr. Ho believes that with Benford Capital Partners' resources and expertise, RP Foods will be able to achieve accelerated growth and better serve its customers. Generational Equity, a leading M&A advisory firm in North America, offers a wide range of services to help business owners maximize the potential value of their businesses. With a team of over 350 professionals located across 16 offices, Generational Equity provides strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A services, wealth management, and digital services. Generational Equity has been recognized by industry experts, winning prestigious awards such as Investment Banking Firm of the Year, Valuation Firm of the Year, North American Investment Bank of the Year, and Consulting Firm of the Year. These accolades reflect the firm's commitment to excellence and its track record of successfully guiding clients through complex transactions. For more information about Generational Equity and its suite of services, visit their website at https://www.genequityco.com/.