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Grand Fitness Partners Strengthens California Presence with Eight Planet Fitness Acquisitions

Gracie Gottlieb | 6 December, 2023

With the backing of HGGC, Grand Fitness Partners expands its reach in California by acquiring eight Planet Fitness locations. This strategic move allows Grand Fitness to tap into new markets and enhance its position as one of the largest franchisees within the Planet Fitness system. The acquisition comes as part of Grand Fitness' mission to provide high-quality fitness experiences and promote health and wellness in a welcoming environment.

The newly acquired Planet Fitness locations are located in the Central Valley, serving cities such as Fresno, Modesto, and Stockton. These locations perfectly complement Grand Fitness' existing California locations and offer significant opportunities for organic growth. The acquisition not only strengthens Grand Fitness' presence in the region but also demonstrates its commitment to capitalizing on long-term growth prospects.

Dave Bidwell, CEO of Grand Fitness Partners, expressed excitement about the acquisition and the potential for further improvements in the newly acquired clubs. Bidwell believes that the combination of Grand Fitness' operating infrastructure, marketing resources, and strong culture will drive even better financial performance. The company also has a robust new club development pipeline that is expected to be active in 2024, further contributing to its expansion plans.

The partnership between Grand Fitness Partners and HGGC has been instrumental in driving strategic advancements and value creation for the company. Steven Leistner, Partner and Co-Chief Investment Officer at HGGC, commended the Grand Fitness team and expressed enthusiasm for the future value that their partnership will bring to the fitness franchise. It is evident that both Grand Fitness and HGGC share a vision for long-term growth and success.

Grand Fitness Partners was founded in 2010 by David Bidwell and Scott Linsky. Since then, it has experienced rapid growth, becoming one of the fastest-growing franchisees in the Planet Fitness system. With 74 locations across South Florida, Central California, and parts of New Jersey, Pennsylvania, and Virginia, Grand Fitness Partners focuses on health and wellness, aiming to enhance people's lives through high-quality fitness experiences. The franchise prides itself on delivering excellent service in a non-intimidating environment, aligning with Planet Fitness' mission.

HGGC, a values-driven private investment firm, has been instrumental in supporting Grand Fitness Partners' growth. With a focus on technology, business services, financial services, and consumer enterprises, HGGC invests in companies valued between $200M and $1.5B+. The firm's ecosystem of investors, operators, and professionals work collaboratively to develop leading enterprises and build long-term value. Headquartered in Palo Alto, CA, HGGC manages over $6.9 billion in cumulative capital commitments.

The acquisition of eight Planet Fitness locations in California marks a significant milestone for Grand Fitness Partners and its strategic expansion plans. With the support of HGGC, Grand Fitness is well-positioned to continue its mission of providing exceptional fitness experiences and promoting health and wellness throughout its growing network of locations. The partnership between Grand Fitness Partners and HGGC exemplifies the shared commitment to long-term growth, value creation, and the enhancement of people's lives through fitness.

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