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Greenbriar Announces Recapitalization of VIVE Collision: Positioning for Further Growth

Gracie Gottlieb | 20 November, 2023

The collision repair industry is set to witness a significant transformation with the recent announcement from Greenbriar Equity Group. The private equity firm has completed the growth recapitalization of VIVE Collision, a leading multi-site collision repair operator. This strategic move is expected to position VIVE for further growth and solidify its standing in the industry.

VIVE Collision, founded by Vartan Jerian, Jr., Scott Leffler, and Philip Taub, operates 35 collision repair facilities across the Northeastern United States. With a dedicated focus on providing the highest-quality collision repair experience, VIVE prioritizes honesty, transparency, and reliability for its customers.

The partnership with Greenbriar and Garnett Station Partners is set to propel VIVE Collision to new heights. Greenbriar's investment will support the company's ongoing growth strategy, both organically and through mergers and acquisitions. This infusion of capital will also enable VIVE to invest in its infrastructure and operational resources, further enhancing its ability to deliver exceptional service.

Vartan Jerian, CEO of VIVE Collision, expressed excitement about the partnership, stating, "We are thrilled to have found a partner in Greenbriar who not only shares our foundational values but also has significant experience building leading, multi-site vehicle aftermarket services businesses. With Greenbriar's support, we will continue to prioritize VIVE's differentiated service and quality offering, while further expanding the business throughout our core markets."

The executives at Garnett Station Partners also expressed their enthusiasm for the collaboration. Jordan Garay, Managing Director at Garnett Station Partners, said, "It has been a pleasure to work with Vartan, Scott, and Phil over the last few years, and we've been extremely impressed with the tremendous growth the entire VIVE team has achieved since our investment. We are strong believers in the future of their business and are excited to see where Greenbriar and the management team take VIVE in its next chapter of growth."

Matt Burke, Managing Director at Greenbriar, commended VIVE Collision for its exceptional track record and market position. "Not only are they top-tier operators, but the VIVE team has established an outstanding track record of identifying and acquiring the highest quality shops in what is still a very fragmented segment of the market," said Burke. "We look forward to building on the company's strong foundation as a leading consolidator while continuing to deliver exceptional service to VIVE's diverse and loyal customer base."

The collaboration between VIVE Collision, Greenbriar, and Garnett Station Partners signifies a bold step in the collision repair industry. With Greenbriar's expertise and financial backing, VIVE is well-positioned to expand its footprint, enhance its service offerings, and solidify its position as a market leader.

The investment also brings a host of benefits to VIVE's customers. With the financial resources provided by Greenbriar, VIVE can further invest in cutting-edge technology and equipment, ensuring that customers receive the highest quality repairs and a seamless experience.

While financial terms of the private transaction were not disclosed, the impact of this partnership on the collision repair industry is expected to be transformational. As VIVE Collision continues to grow and deliver exceptional service, its reputation as a leader in the market is set to strengthen further.

The collaboration between VIVE Collision, Greenbriar, and Garnett Station Partners represents a significant milestone for the collision repair industry. As the market evolves, customers can expect higher quality repairs, enhanced customer service, and a seamless collision repair experience. With this strategic partnership, VIVE Collision is well-positioned to lead the industry into a new era of growth and excellence.

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