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Monroe Street Partners Completes Acquisition of Brandito

Gracie Gottlieb | 3 August, 2023

Monroe Street Partners, a Chicago-based private equity firm, has announced its completion of the acquisition of a majority equity stake in Brandito, a leading marketing services platform. The firm partnered with Brandito's founder and President, Michael Lovern, who has reinvested significantly in the Company. The financial details of the transaction have not been disclosed.

Brandito is headquartered in Richmond, VA, and specializes in promotional product distribution, warehousing, fulfillment, and breakthrough creative services. The company, under the leadership of Michael Lovern, has gained recognition for its commitment to authenticity and exceptional service, providing customers with a better buying experience. Brandito's suite of services helps clients enhance their brand, improve employee engagement and retention, and elevate their corporate conference and trade show experience.

The transaction will see Michael Lovern maintain a significant ownership stake in Brandito while continuing to serve as the Company's President. Lovern expressed his excitement about partnering with Monroe Street Partners, stating that the firm's strategic guidance, operating resources, and equity capital will drive substantial value for both Brandito's customers and employees. Lovern emphasized that Brandito remains committed to its core values of authenticity, service, and giving.

Alexander Foshager, Managing Partner at Monroe Street Partners, highlighted his team's enthusiasm for collaborating with Brandito's innovative and industry-leading platform. Foshager emphasized the partnership's focus on supporting Brandito's key organic and inorganic growth initiatives, working closely with Michael Lovern and the rest of the Brandito team.

Kenneth Mill, Managing Partner at Monroe Street Partners, praised Brandito's management team for constructing an integrated platform of promotional product services tailored to serve large corporate clients. Mill expressed excitement about assisting the Company in leveraging its leading position in a fragmented market.

For the acquisition, NorthCoast Mezzanine provided debt financing, and Ice Miller LLP acted as legal counsel for Monroe Street Partners.

About Brandito:

Established in 2009, Brandito is a prominent promotional products distributor that offers promotional product sourcing, customized e-commerce stores, warehousing and logistics, kitting, and creative marketing services. With a network of over 600 active clients, Brandito is dedicated to providing an exceptional buying experience. The company has consistently been recognized by Inc. 5000 as one of the fastest-growing companies in the United States. For more information on Brandito, please visit [](

About Monroe Street Partners:

Headquartered in Chicago, IL, Monroe Street Partners is an investment firm that focuses on operationally driven investments in family and founder-run businesses across the Business Services and Industrial sectors. Founded by Managing Partners Alexander Foshager and Kenneth Mill in 2022, after their tenure in Goldman Sachs' Investment Banking Division, Monroe Street Partners aims to acquire, grow, and enhance businesses in the lower-middle market. The partnership with Brandito marks Monroe Street Partners' second platform investment. For more information about Monroe Street Partners, please visit [](

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