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Navigating the Future of Polished Concrete: Charger Investment Partners Acquires SBG

Gracie Gottlieb | 21 February, 2024

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In the dynamic world of industrial manufacturing and services, the recent acquisition of SBG Holdings, Inc. by Charger Investment Partners stands out as a significant event that marks the beginning of a new chapter in the polished concrete sector. This collaboration not only showcases the evolving landscape of the industry but also highlights the potential for innovation, growth, and excellence in providing solutions for polished concrete flooring.

SBG Holdings, Inc., with headquarters nestled in Rockford, TN, has carved a niche for itself as a premier manufacturer of consumables and highly specialized equipment essential for the maintenance, conversion, and placement of polished concrete flooring. Through its industry-leading brands, SASE® and Bartell Global®, SBG has been at the forefront of serving a wide array of markets. SASE® caters directly to surface preparation and concrete polishing contractors, offering a comprehensive suite of consumables, equipment, and associated solutions. On the other hand, Bartell Global® extends its reach to distributors and rental providers, presenting a complete spectrum of solutions geared towards concrete site preparation, surface placement, finishing, and polishing.

The partnership with Charger Investment Partners, a seasoned player in the private equity space, heralds a promising future for SBG. Based in El Segundo, California, Charger Investment Partners specializes in mid-sized companies across various sectors, including the industrial, services, and consumer industries. With a wealth of experience in building market-leading companies and providing value enhancement expertise, Charger's operational focus and flexible capital approach are poised to propel SBG into uncharted territories of growth and innovation.

This acquisition is a testament to the shared vision and commitment of both entities to continuing the legacy of excellence that SBG has established in the polished concrete sector. SBG CEO Karl Moritz expressed enthusiasm about the partnership, citing Charger's deep appreciation for SBG’s long history of innovation, quality, and customer service. The synergy between Charger's operational insights and SBG's innovative prowess is expected to accelerate growth and uphold the sterling track record of success that SBG has enjoyed.

Polished concrete flooring solutions have witnessed a surge in demand across diverse end markets. From grocery stores and warehouses to big-box retail, industrial spaces, educational institutions, healthcare facilities, and data centers, the versatility and durability of polished concrete have made it a preferred choice for many. This growing trend underscores the importance of continuous innovation and improvement in the products and services offered by companies like SBG.

As Aaron Perlmutter, co-founder and Partner at Charger, points out, the partnership aims to capitalize on the numerous growth opportunities in the fast-evolving polished concrete sector. The expertise and resources that Charger brings to the table are expected to enhance SBG’s exceptional platform, built on the pillars of talent and leadership.

The journey ahead for SBG, bolstered by Charger's partnership, looks promising. The focus will be on leveraging the combined strengths to introduce new innovations, expand market presence, and cater to the evolving needs of customers across the globe. The polished concrete sector, known for its resilience and adaptability, stands on the verge of a transformation, driven by a commitment to quality, innovation, and customer satisfaction.

The legal and financial advisories that facilitated this acquisition—Massumi + Consoli LLP and BlackArch Partners—played pivotal roles in ensuring a smooth transition, underscoring the collaborative effort behind successful deals in the corporate world.

As we look to the future, the footprints of this acquisition are likely to be seen in the enhanced quality of products and services, the introduction of groundbreaking technologies, and the expansion of SBG's market reach. The partnership between Charger Investment Partners and SBG Holdings, Inc. is not just a business transaction; it's a beacon of growth and innovation in the polished concrete industry. It sets a precedent for how strategic collaborations can navigate the future of industrial manufacturing and services, fostering an environment where quality, innovation, and customer service converge to create unparalleled value.

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