O2C Brands Strengthens Portfolio with Acquisition of Green Sprouts

Chicago-based company, O2C Brands, has recently announced its acquisition of Green Sprouts, a leading innovator in natural baby products. Known for their extensive range of swimwear, sun wear, mealtime essentials, bath time products, hair care, toys, and more, Green Sprouts has captured the hearts of parents with their sustainable materials and commitment to quality. With this strategic acquisition, O2C Brands aims to expand its customer base and establish a strong presence in the market.

Eric Lockwood, the CEO of O2C Brands, stated that Green Sprouts perfectly aligns with the company's core values. By combining innovation, sustainability, high-quality materials, and unique design, Green Sprouts has carved a niche for itself in the industry. Lockwood hopes to further strengthen the brand's loyal customer base and increase brand recognition through various market channels.

Founded in 1982 by Becky Cannon, a mother of two with a passion for sustainable baby products, Green Sprouts has been a pioneer in the industry for over 40 years. Cannon expressed her confidence in O2C Brands' ability to nurture and optimize Green Sprouts' potential, as she hands over the reins of her "baby" to the new owner.

Green Sprouts will join O2C Brands' family of brands, which includes O2COOL® for portable cooling and outdoor products, TREVA® for cordless fans and air purifiers, LunchBots® for lunch storage solutions, ECOVESSEL® for hydration vessels, and UKONSERVE for stainless steel food storage products. O2C Brands has established strong sales relationships across multiple market channels, including e-commerce, kids/baby, gift/toy, sporting goods, mass, specialty, grocery, drug, hardware, healthcare, and theme parks.

The acquisition of Green Sprouts was facilitated by Big Path Capital, an exclusive advisor to the company. Michael Whelchel, the CEO of Big Path Capital, expressed confidence in Green Sprouts' growth potential under O2C Brands' leadership.

For more information about O2C Brands, visit their website at o2cbrands.com. To learn more about Green Sprouts and their range of natural baby products, visit greensprouts.com.

About O2C Brands:

O2C Brands, LLC is a collection of family-focused brands that offer innovative products to meet everyday needs. Owned by Middleton Partners, a private equity firm based in Chicago, O2C Brands actively seeks acquisition opportunities in the consumer products marketplace.

About Green Sprouts:

Green Sprouts has been providing a full range of everyday baby essentials for over 40 years, with a focus on promoting natural health for whole child development. The brand has gained a loyal following among parents who prioritize safe, sustainable products for their children.

About Big Path Capital:

Founded in 2007, Big Path Capital assists impact companies in raising capital, company exits, and founder liquidity strategies. The firm's unique placement agency also supports impact private equity funds in finding like-minded investors. With a mission to change how capitalism is done, Big Path Capital aims to move capital into impact companies and funds.