Performant Capital Acquires SquadUP: Revolutionizing Event Management Software

In a major industry move, Performant Capital, a Chicago-based private equity firm specializing in SaaS, software, and tech-enabled services companies, has completed the acquisition of SquadUP, a leading event management software company. This strategic partnership aims to bring innovation and efficiency to the ticketing, event management, and audience engagement space. With their combined expertise, Performant Capital and SquadUP are poised to revolutionize the way events are organized and experienced.

SquadUP, founded in 2013, has firmly established itself as the industry's go-to ticketing software for a variety of niche verticals. Their impressive client list includes renowned events such as the New York City Wine & Food Festival, Tribeca Film Festival, Food & Wine Classic in Aspen, SCOPE Art Show, Williams Sonoma, and Sephora. This acquisition by Performant Capital further cements SquadUP's position as a leader in the industry, and their extensive client base is a testament to their success.

What sets SquadUP apart is their user-friendly and feature-rich platform. They have developed a solution that simplifies the complex demands of modern event management while enhancing the ticket buyer's purchasing experience. With an unparalleled level of customization and brand integration, SquadUP empowers clients to create a ticketing solution that is truly unique and aligned with their brand identity.

Michael Ciaglia, Partner at Performant Capital, expressed his enthusiasm for the acquisition, stating, "We are thrilled to welcome SquadUP into our expanding Performant Capital portfolio. This acquisition underscores our commitment to investing in dynamic and mission-critical companies where Performant's expertise can unlock significant growth. The robust platform and the team's relentless focus on enhancing the ticket buying experience set SquadUP apart in a large marketplace."

Willie Litvack, Co-Founder of SquadUP, shared his excitement about the partnership, saying, "We are incredibly excited about the road ahead with Performant Capital. Their track record in partnering with portfolio companies to accelerate growth and drive operational excellence speaks for itself. We are eager to leverage their expertise to scale the business and meet the evolving needs of our customers and the market."

Performant Capital aims to continue expanding the SquadUP offering by seeking out best-in-class software platforms in the ticketing and event management space. This strategic approach ensures that SquadUP remains at the forefront of innovation in the industry, continuously delivering cutting-edge solutions to their clients.

SquadUP's platform is not limited to ticketing and event management; it goes beyond by offering audience engagement features. The company provides software solutions to over 1,200 event organizers globally, covering more than 10,000 live events annually. Their clients include prestigious events such as the Tribeca Film Festival, New York City Wine & Food Festival, South Beach Wine & Food Festival, Charleston Wine and Food Festival, and many more. SquadUP's major value proposition lies in its integrated, fully-featured mobile app for attendees and organizers, as well as a completely white-labeled implementation package for enterprise customers.

Performant Capital, on the other hand, is a lower middle-market private equity firm with a focus on technology-driven companies. Their team has over 50 years of collective experience in investing and operating technology companies, making them well-equipped to drive performance and growth in their portfolio companies.

This acquisition is a game-changer for both Performant Capital and SquadUP. By joining forces, they have the opportunity to revolutionize the event management software industry, providing clients with innovative solutions and unparalleled customer experiences. With Performant Capital's investment and expertise, SquadUP is set to soar to new heights, delivering exceptional value to event organizers and attendees alike.

In conclusion, the acquisition of SquadUP by Performant Capital marks an exciting chapter for the event management software industry. With their combined strengths and shared vision for innovation, Performant Capital and SquadUP are well-positioned to redefine the way events are organized, managed, and experienced. This partnership signifies a new era of efficiency, customization, and enhanced user experiences in the ticketing and event management space. Exciting times lie ahead as Performant Capital and SquadUP shape the future of event management software.