Serent Capital: Fueling Growth for Founder-Led Companies

For the fifth consecutive year, Serent Capital has been named to Inc.'s prestigious list of Founder-Friendly Investors. This recognition highlights Serent's commitment to supporting and scaling founder-led B2B SaaS and technology companies. With a hands-on operational approach, Serent has become a trusted partner for entrepreneurs looking to take their businesses to the next level.

Founded in 2008, Serent Capital has a clear vision of helping exceptional, bootstrapped companies achieve their growth potential. The firm's dedication to founder-led companies remains unwavering, as they understand the unique challenges and opportunities these entrepreneurs face. Lance Fenton, Partner at Serent Capital, emphasizes their admiration for visionary founders and their commitment to turning them into industry leaders.

What sets Serent apart is its in-house Growth Team, consisting of over twenty former operators and management consultants. This team works closely with portfolio company leaders, providing expertise and strategic guidance in crucial areas such as go-to-market strategies, embedded finance and payments integration, product and technology development, product marketing and pricing, transformative M&A, and executive talent recruitment. By leveraging Serent's proven playbooks, more than 60 founder-led B2B software and tech-enabled service companies have experienced an impressive average growth rate of 30% year-over-year in the first two years.

Serent Capital's approach goes beyond traditional investment. They consider themselves partners, not just investors. Stewart Lynn, Partner at Serent Capital, highlights the firm's commitment to helping companies scale successfully through hands-on collaboration with founders. By identifying and executing strategic initiatives, Serent helps great companies build on their founders' visions and accelerate growth.

Today, founder-led companies need more than just capital; they need financing partners who offer guidance, expertise, and understanding. Inc.'s Founder-Friendly Investors list identifies the private equity, venture capital, and debt firms that prioritize supporting and accelerating the growth of these companies. Scott Omelianuk, editor-in-chief of Inc. Business Media, emphasizes the importance of such partnerships in this era of entrepreneurship.

With $5 billion of assets under management, Serent Capital has established itself as a leading growth-focused private equity firm. The firm has offices in Austin, Texas, and San Francisco, California. Their recent investments in BS&A, a leading ERP software for municipalities, and LinkIt, a K-12 software company, demonstrate their commitment to investing in innovative, founder-led companies. Serent's recognition as a founder-friendly firm aligns with previous accolades, including being named a Top Private Equity Firm by Growth Cap and a Top Private Equity Innovator by BluWave.

For entrepreneurs seeking financing partners who understand their unique needs and can provide valuable operational support, Serent Capital stands out. Their track record of success and commitment to founder-led companies make them a preferred choice for entrepreneurs looking to scale their businesses. To learn more about how Serent partners with founders, visit their website at [https://serentcapital.com/founders/](https://serentcapital.com/founders/).

About Inc.

Inc. is a trusted business-media brand that offers entrepreneurs the knowledge, tools, connections, and community they need to build successful companies. With a monthly reach of over 50 million people, Inc. provides multiplatform content through various channels, including websites, newsletters, social media, podcasts, and print. The renowned Inc. 5000 list, produced annually since 1982, recognizes the fastest-growing privately held businesses in the United States. Inclusion in this list gives founders the opportunity to engage with a prestigious community of peers and gain credibility that helps drive sales and attract top talent. To learn more, visit [www.inc.com](https://www.inc.com/).

In conclusion, Serent Capital's recognition on Inc.'s Founder-Friendly Investors list for the fifth consecutive year reaffirms their commitment to supporting founder-led companies. With their hands-on approach and dedicated Growth Team, Serent Capital is helping entrepreneurs navigate the challenges of scaling their businesses and achieve remarkable growth. Their track record of success and reputation as a founder-friendly firm make them a valuable partner for any entrepreneur looking to take their company to new heights.