Seviroli Foods Expands Product Offering with Acquisition of Portfolio of Italian Food Products
Gracie Gottlieb | 30 January, 2024
Seviroli Foods LLC, a leading manufacturer of frozen pasta and other food products, has announced the acquisition of a portfolio of Italian food products from Ajinomoto Foods North America. The acquisition includes intellectual property, equipment, and specialty Italian frozen pasta products such as ravioli, tortellini, and rolled pastas.
This strategic move allows Seviroli Foods to broaden its product offering and strengthen its position in the foodservice and retail end-markets. The acquisition also presents an opportunity for Seviroli Foods to enhance its relationships with key customers and suppliers, as well as accelerate growth in various channels.
The brands included in the acquired portfolio, including Bernardi, Rotanelli's, and Mona's, are well-known and respected in the industry. By combining these brands with its existing product and brand portfolio, Seviroli Foods aims to provide customers with an expanded range of high-quality frozen pasta products.
Paul Vertullo, President and CEO of Seviroli Foods, expressed enthusiasm about the acquisition, stating, "The addition of Ajinomoto's portfolio brands of Italian food products accelerates our long-term growth trajectory and strategic vision for our company. The core pillar of Seviroli is excellence in serving our customers across all food channels, and this acquisition enhances our ability to do so."
On the other hand, Hiroshi Kaho, CEO and President of Ajinomoto, explained the decision to sell the Italian frozen pasta business, saying, "This renewed focus will allow us greater flexibility in our production capabilities for our core products to better serve our customers." Ajinomoto plans to prioritize the growth of its core products, such as gyozas and potstickers, for continued long-term success.
Aileen Wang, Principal of Mill Point, shared her excitement about the acquisition, stating, "We are excited about the addition of Ajinomoto's pasta brands to Seviroli. The acquisition allows us to drive greater category depth in foodservice and retail channels and strengthen our market capabilities as a provider of high-quality frozen pasta products."
Seviroli Foods, headquartered in Garden City, NY, is known for its wide range of frozen pasta and food products. The company serves various channels, including foodservice, wholesale clubs, and grocery/retail, offering products such as stuffed shells, manicotti, short-cut ready-to-eat pastas, and meal kits. With four manufacturing facilities in New York, New Jersey, and Massachusetts, Seviroli Foods has the capacity to serve customers nationwide. Additionally, the company imports specialty food products under its Vertullo brand, supplying products to Seviroli Foods as well as third-party foodservice, retail, and e-commerce trade customers.
Mill Point Capital, the private equity firm behind Seviroli Foods, focuses on control investments in lower-middle-market companies in North America. The firm, based in New York, NY, specializes in the Business Services, Industrials, and IT Services sectors. Mill Point's experienced team seeks to enhance the value of its portfolio companies through strategic initiatives and operational improvements.
The acquisition of the portfolio of Italian food products marks a significant step for Seviroli Foods in expanding its offerings and solidifying its position as a leading provider of frozen pasta products. With a commitment to excellence and a focus on customer satisfaction, Seviroli Foods continues to deliver high-quality and delicious products to its loyal customer base.
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