The Rise and Growth of Cadent, LLC in the Converged TV Advertising Industry

Cadent, LLC, a leading provider of platform-based converged TV advertising solutions, has recently announced its exit from Lee Equity Partners, LLC. The sale marks the successful transformation of Cadent into one of the largest independent platforms for unified audience targeting across connected television (CTV), traditional TV, and digital advertising. With the support and partnership of Lee Equity, Cadent has become a market-leading advanced TV platform provider, simplifying data-driven brand advertising and revolutionizing the future of converged TV.

Since its acquisition by Lee Equity in July 2013, Cadent has undergone significant growth and development. Initially recognized as an early leader in cable and broadcast aggregation, the Company has evolved to become a powerhouse in the industry. Lee Equity and Cadent have worked closely together, implementing operational and growth initiatives that have propelled the Company's success. This includes the completion of four highly complementary acquisitions that have strengthened Cadent's position in the market.

Cadent's management team has been instrumental in driving the company's transformation and market leadership. The Company's value proposition lies in its ability to simplify data-driven brand advertising by bringing together audiences and data. Advertisers recognize Cadent's effectiveness in delivering targeted messaging to their most valuable audiences across any TV inventory type. Similarly, publishers appreciate Cadent's ability to aggregate individual device and supply footprints to create a unified audience across all services.

Nick Troiano, CEO of Cadent, expressed gratitude towards Lee Equity for their unwavering support and partnership throughout the transformation process. He acknowledged the operational expertise, financial resources, and strategic understanding that Lee Equity brought to the table, which augmented Cadent's management team's approach in building a unique platform for the future of converged TV.

Barry Baker, Chairman of Cadent and Senior Advisor at Lee Equity, echoed the sentiments of pride in the partnership. He commended Cadent's management team for their remarkable efforts in transforming the business into a converted TV advertising leader.

The successful sale of Cadent was facilitated by leading financial advisor, Evercore, and co-advisor, Stifel. Legal advisory services were provided by Weil, Gotshal & Manges LLP for both the Company and Lee Equity Partners. Cadent's management team received guidance from law firm Kelley, Drye and Warren, as well as management advisory firm Jamieson.

Cadent's mission is to connect the TV advertising ecosystem by helping advertisers and publishers identify and understand audiences, activate campaigns, and measure what matters. The Company's converged TV platform, Aperture, simplifies cross-screen advertising through a streamlined workflow that integrates identity, data, and inventory with hundreds of partners. For more information on Cadent, visit their website at [cadent.tv](https://cadent.tv) or follow @CadentTV on social media.

Lee Equity Partners, LLC, based in New York, is a private equity firm that partners with management teams to build companies with strong growth potential. The firm focuses on equity investments ranging from $50 million to $150 million in middle-market control buyouts and growth capital financings. Lee Equity primarily targets companies in the financial services, healthcare services, and business services sectors. With deep relationships and extensive experience, Lee Equity strives to create value and drive growth in its portfolio companies. For additional information, please visit [www.leeequity.com](https://www.leeequity.com).

In conclusion, the exit of Cadent, LLC from Lee Equity Partners, LLC signifies a remarkable journey of growth and transformation in the converged TV advertising industry. Cadent's exceptional management team, combined with the operational expertise and support from Lee Equity, has propelled the Company to become a leader in the market. As the industry continues to evolve, Cadent remains at the forefront, revolutionizing data-driven brand advertising and connecting the TV advertising ecosystem.