Thompson Street Capital Partners and Endicott Capital Portfolio Company MediaRadar Acquires Kantar Group’s Vivvix

Thompson Street Capital Partners (TSCP) and Endicott Capital (Endicott) have announced the acquisition of Vivvix by MediaRadar, a portfolio company of TSCP and Endicott. With the addition of Vivvix, MediaRadar becomes a comprehensive source of advertising data and insights, serving the entire media ecosystem. This strategic acquisition strengthens MediaRadar's position as a market leader and enhances its ability to navigate the evolving advertising landscape.

The advertising industry is constantly evolving, with new formats across traditional channels and emerging platforms. As such, the need for transparent, trusted, and high-quality data has never been more critical. By combining Vivvix and MediaRadar, the companies aim to provide unparalleled market intelligence, empowering media sellers, brands, and agencies to make informed decisions in the dynamic advertising landscape.

Vivvix, the Advertising Intelligence unit of the Kantar Group, brings complementary channel coverage to MediaRadar. This acquisition bolsters MediaRadar's data capabilities, expanding its reach into areas such as local TV, radio, search, Out of Home advertising, and the Canadian market. By unifying as one platform, MediaRadar will deliver the most comprehensive near real-time advertising intelligence available.

MediaRadar's extensive database tracks more than $200 billion of annual media spend across more than four million brands. Vivvix's advertising intelligence footprint spans $250 billion-plus in media spend. Together, these platforms provide integral advertising intelligence to brands, agencies, and media sellers, guiding their core business decisions.

The acquisition of Vivvix by MediaRadar aligns with their shared commitment to harnessing the power of AI. Both platforms utilize AI to track and collect advertising insights across media channels, as well as power sales recommendations and prospecting tools. The transaction will enable MediaRadar to leverage expanded resources and capital to invest in cutting-edge data and tech capabilities, solidifying its position as the industry's analytics leader.

Thompson Street Capital Partners and Endicott Capital are confident in MediaRadar's ability to successfully integrate Vivvix and deliver increased value to clients. They believe that this combination of two high-quality companies will drive growth and innovation, positioning MediaRadar as a market leader in a fast-paced, expanding environment.

Simpson Thacher & Bartlett served as legal advisor, and Solomon Partners served as financial advisor to MediaRadar throughout the transaction.

About Thompson Street Capital Partners

Thompson Street Capital Partners (TSCP) is a private equity firm based in St. Louis. TSCP specializes in investing in founder-led middle market businesses. With a focus on the Life Sciences & Healthcare Services, Software & Technology, and Business Services & Consumer Products sectors, TSCP has managed more than $4.5 billion since its founding in 2000. TSCP partners with management teams to accelerate growth through organic initiatives and complementary acquisitions.

About Endicott Capital

Endicott Capital is a New York-based investment firm with extensive private equity experience. Endicott exclusively invests in technology-enabled B2B companies that provide critical data and analytics to various sectors and end-markets. As a value-added investor, Endicott partners with management teams and other shareholders to build strong companies that drive growth and maximize value. They have significant operating expertise in the information services sector.

About MediaRadar

MediaRadar offers a suite of tools that provide sales intelligence and enablement to media and ad tech sales personnel, as well as new business development executives at agencies. The platform's intelligence capabilities are powered by a proprietary combination of AI and machine learning. MediaRadar distills multi-channel campaign intelligence into actionable competitive insights, brand analysis, and prospecting reports. Ad sales teams leverage these insights to identify prospects, build stronger client relationships, and close more business.

In conclusion, the acquisition of Vivvix by MediaRadar represents a significant milestone for both companies. Their combined expertise and resources will enable MediaRadar to offer unparalleled market intelligence to the media ecosystem. With their commitment to harnessing the power of AI, MediaRadar is well-positioned to drive growth, innovation, and maximum value for its customers in the advertising industry.