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Transforming Portfolios: Comparing Advisors Asset Management Q3 and Q4 Holdings

Ava Hoppe | 28 April, 2023

As an investor or financial advisor, tracking changes in fund holdings can give you important insights to make informed decisions. Advisors Asset Management, Inc. recently released its Q3 and Q4 2022 13F holdings and we have analyzed and summarized the changes for you. So, let's dive into the key takeaways that you should be aware of.


A 13F Holdings Report is a quarterly disclosure required by the Securities and Exchange Commission (SEC). It mandates institutional investment managers managing over $100 million in assets to report their equity holdings publicly. This report offers insights into the buying and selling activities of institutional investors. In this blog post, we will analyze and compare Advisors Asset Management, Inc.'s Q3 and Q4 13F holdings data.

Key Takeaways

1. Reduction in Technology Holdings

The Q4 13F holdings report shows that Advisors Asset Management, Inc. has reduced its shares of technology giants. Most notably, the shares of Apple Inc., Inc., Alphabet Inc., and Microsoft Corp were reduced. Apple Inc. saw a reduction in shares by 17.4% and a value decrease of 22.3%. Inc. saw a reduction in shares by 13.7% and a value decrease of 35.4%. Microsoft Corp saw a reduction in shares by 17% and a value decrease of 14.6%. Alphabet Inc. saw a reduction in shares by 18.9% and a value decrease of 25.1%.

2. Increase in Healthcare Holdings

Advisors Asset Management, Inc. increased its healthcare holdings significantly in Q4 2022. Merck & Co Inc saw a 15.7% rise in shares, valued at $67,214,000. Meanwhile, the shares of Abbvie Inc. increased by 18.8%, valued at $47,461,000, and the shares of Eli Lilly & Co increased by 8.3%, valued at $28,561,000.

3. Energy Sector a Priority

Chevron Corp saw a 17.4% increase in shares in Q4 and NextEra Energy, Inc. saw a 6.4% increase in shares, valued at $39,629,000. ConocoPhillips saw a 15.1% increase in value. Kinder Morgan Inc saw a slight drop of 2.8% in value, but the company still managed to hold its place in the top 50 holdings.

4. Reduction in Financial Services

Advisors Asset Management, Inc. reduced its holdings in financial services companies such as American Express Co. shares decreased by 13.1%, and Truist Financial Corp saw a 2.6% increase in shares but a 12.3% decrease in value.

5. Increased Interest in Consumer Defensive

The Q4 report showed an increase in holdings for consumer defensive companies. Procter and Gamble Co saw a 21.9% increase in value, valued at $28,294,000, while PepsiCo Inc saw an increase in shares by 2.8%, valued at $26,500,000.


The Q4 13F holdings report from Advisors Asset Management, Inc. has provided some important insights into their portfolio changes. The report highlighted a significant shift in their holdings, including a reduction in technology giants Apple Inc., Inc., Microsoft Corp, and Alphabet Inc. On the other hand, healthcare and energy sector holdings increased. It is always recommended to keep track of large institutional investors' quarterly holdings to gain insights into market trends and help make informed investment decisions.

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