TZP Group Makes Strategic Investments in Leading Dance Entertainment Companies; Forms New Combined Brand DanceOne

Dance has always been a powerful form of expression, showcasing talent, creativity, and passion. It has the ability to captivate audiences and touch hearts around the world. Recognizing the immense potential in the dance industry, TZP Group (“TZP”), a multi-strategy private equity firm, has announced its strategic investments in Break The Floor Productions and Star Dance Alliance. These investments have led to the formation of DanceOne Holdings, LLC (“DanceOne”), the largest holding company of dance brands in the world.

DanceOne is set to become the powerhouse in the dance industry by combining the leading dance innovators to deliver the best dance training and competition offerings globally. With over 60 years of experience in educating, choreographing, and producing exceptional experiences for dancers, DanceOne is poised to address the complementary training and competition segments within the dynamic dance ecosystem. The newly formed company has hosted more than 500 events annually and serves over 10,000 dance studios worldwide each year.

As part of this strategic move, Break The Floor Productions will discontinue its brand, and its premier brands, including elite conventions Jump, Nuvo, 24 Seven, Radix, Kaos, The Dance Awards, Dance Teachers Summit, and DancerPalooza, will be held directly under the DanceOne brand name. Star Dance Alliance, on the other hand, will continue to operate separately under the DanceOne umbrella, ensuring the continuity of events such as Starpower, Nexstar, Revolution, Believe, Imagine, Dream Maker, and The World Dance Championship.

To lead DanceOne into this new era, Gary Pate, with his more than 40 years of dance event experience, will assume the role of Chief Executive Officer. Chris Ganan will join as President and Chief Strategy Officer, overseeing the various brands and developing DanceOne's overall company strategy. DanceOne has also named renowned film and television director, producer, and choreographer Adam Shankman as its Chief Creative Officer. Shankman, known for his work on hit films such as "Hairspray" and "Rock of Ages," will collaborate with the DanceOne teams on content development, faculty assessment, and the overall program strategy and creative direction for the company's competitions and tours.

The infusion of capital from TZP Group will enable DanceOne to focus on three key areas for investment. First, creative and production enhancements will be made for events, along with the expansion of digital and content opportunities, led by Chief Creative Officer Adam Shankman. Second, new commercial opportunities will be created to provide value for DanceOne studio partners, including the development of a companywide loyalty program. This program will offer exclusive incentives such as first access to events, custom merchandise, and travel perks. Lastly, DanceOne aims to develop new platforms for choreographers and members of the dance community, including the reintroduction of the foremost event for teachers in the dance community, Dance Teacher Summit.

DanceOne's highest priority is the commitment to industry-leading safety standards for all events and programs across its platforms. The company aims to create a safe environment for kids to learn and celebrate movement while delivering exceptional experiences to dancers and studios worldwide.

The formation of DanceOne marks a significant milestone in the dance industry, with TZP Group pioneering the largest institutional investment in dance to date. By combining the strengths and expertise of Break The Floor Productions and Star Dance Alliance, DanceOne is set to revolutionize the dance industry and provide unparalleled experiences of joy and freedom to the entire dance community.

"We believe strongly in the growth of the dance category and are investing in events like competitions, as well as the creativity, production, and tremendous community of studios, dancers, choreographers, instructors, and participants from around the world," said Dan Galpern, Partner at TZP Group. "These two companies have proven to be world leaders in dance competitions, workshops, online dance training, theatrical and video productions. We look forward to leveraging Gary's experience and partnering with Chris and Adam to supercharge our growth efforts across various channels."

DanceOne is a testament to the power of dance and the endless possibilities it offers. With its commitment to excellence, innovation, and the celebration of movement, DanceOne is set to redefine the dance industry and shape its future.