Unity Partners Announces Partnership with Tropolis: Revolutionizing the Insurance Brokerage Industry

In a groundbreaking move, Unity Partners LP has announced its strategic partnership and collaboration with Tropolis, an innovative insurance brokerage platform. Tropolis, based in Ann Arbor, Michigan, aims to acquire independent insurance brokerage firms specializing in property and casualty (P&C) as well as employee benefits solutions. This partnership brings together the expertise of Unity Partners and the visionary leadership of Tropolis to revolutionize the insurance industry.

The insurance brokerage market in the United States is a massive $146 billion industry that is both highly fragmented and resilient. Tropolis has set its sights on creating a platform that empowers its partner agencies to provide the best insurance solutions for families and businesses across the nation. By combining exceptional talent and cutting-edge technologies, Tropolis partner agencies will benefit from increased scale, shared resources, and new opportunities for growth.

John Block, CEO and Co-Founder of Unity Partners, expressed excitement about the partnership, stating, "This collaboration perfectly aligns with our 'Partner & Propel' strategy, as we recognize the immense potential in bringing additional expertise and resources to Tropolis. We have been working closely together to identify strong partner agencies that will help us build an industry-leading platform."

Jeff Mason, CEO of Tropolis, brings extensive experience in the insurance industry to the table. Prior to founding Tropolis in 2023, Mason established Groundspeed Analytics, an insurance technology platform. He shares Unity Partners' vision of evaluating growth opportunities in the insurance brokerage market and believes that this partnership will open new avenues for accelerated growth through technology and shared resources. Moreover, it will create ownership opportunities for employees of partner agencies.

The partnership between Unity Partners and Tropolis also emphasizes the importance of employee ownership. Unity Partners' platform investments prioritize giving employees a stake in the company's financial success and capital events. As part of its collaboration with Unity Partners, Tropolis plans to launch a Purpose Plan, a program that enables employees of partner agencies to share in Tropolis' achievements.

Bryan W. Adams, Co-Founder and Chairman of Unity Partners, as well as CEO of Integrity Marketing Group, commented on the impact of technology in the insurance industry. Adams stated, "As someone with experience in this sector, I have witnessed the transformative power of technology in the insurance industry. The Tropolis platform's data-first approach and emphasis on efficient operations will greatly benefit smaller agencies, and we're excited to see the value they will bring to their partner agencies in terms of streamlining operations and driving growth."

Unity Partners' partnership with Tropolis represents its third collaboration of the year, following previous investments in NDH and Poolie. This strategic alignment is a testament to Unity Partners' commitment to building better together and creating economic surplus for all stakeholders involved.

About Tropolis:

Tropolis is a national insurance brokerage that stands at the forefront of innovation. With its focus on utilizing technology and data to accelerate growth, enhance employee recruiting and retention, and deliver exceptional customer experiences, Tropolis is transforming the way the retail insurance industry operates. Through strategic partnerships with insurance agencies across the United States, Tropolis collaborates to provide impeccable products and services to a diverse clientele. By leveraging the expertise of its capital providers and agency owners, Tropolis expands markets, improves efficiency, and fosters growth in the ever-evolving insurance landscape.

About Unity Partners:

Unity Partners is a principles-based private equity firm that believes in building better together. By partnering with investors and operators, Unity Partners aims to create and share economic surplus with all stakeholders. Their Partner & Propel strategy identifies opportunities to accelerate growth by partnering with ambitious leaders, unlocking the benefits of platform scale through mergers and acquisitions, and propelling value acceleration through investments in people, processes, and operational levers.

In conclusion, Unity Partners' partnership with Tropolis marks a significant turning point in the insurance brokerage industry. With their shared vision of innovation, employee success, and exceptional customer experience, Unity Partners and Tropolis are set to redefine the way insurance brokerage operates and transforms the lives of thousands of individuals and businesses across the nation.