Unlocking Growth Potential: RTC Partners Propels Marketing Services Platform with Four Strategic Investments

In a move to revolutionize the marketing and sales services landscape, private equity firm RTC Partners has announced its strategic growth investments in four leading marketing and sales firms. The investments in fama PR, Intelisent, MarketBridge, and Quarry mark the foundation of an integrated and data-driven platform that aims to deliver unparalleled value creation for clients' marketing and sales initiatives.

These industry-leading marketing services firms offer a wide range of expertise, including go-to-market strategy and analytics, demand generation, public relations, and marketing effectiveness measurement. By combining the strengths of these four firms, RTC Partners aims to provide growth-focused leaders with the perfect blend of management consultancy-class capabilities and boutique-level client service. The result is a seamless and efficient process to develop and execute integrated, high-performing programs that drive positive business outcomes.

Tony Brindisi, the managing partner of RTC Partners, emphasizes the significance of this move, stating, "We are solving a significant gap in the marketplace. Many growth executives struggle to align their go-to-market plans and operational models with rapidly changing business objectives. They need both strategic guidance and operational execution expertise to yield results." Brindisi continues, "These first four firms have the resources, high-quality senior expertise, and reputations of excellence to address the unmet needs of ambitious enterprise growth leaders. We are thrilled about the potential this will unlock for existing and new clients."

The platform will be headed by John Shomaker, an operating partner at RTC Partners, who is stepping into the role of the chief executive officer. Shomaker acknowledges the complexity faced by growth executives in achieving consistent and predictable growth. He points out the challenge presented by the fragmentation of media, marketing, and sales over the last two decades, emphasizing the need to create a relevant, seamless, and scalable customer experience. The integration strategy and value proposition of the platform aim to tackle this challenge head-on, providing high-touch senior-led strategy, data-driven insights, and exceptional execution across marketing and sales.

Currently, the combined platform boasts over 220 professionals spread across five offices in the United States and Canada. It partners with more than 150 clients worldwide, including renowned market leaders in the technology, financial services, and healthcare industries. The founders and principals of each firm will remain in their leadership and client services roles, ensuring continuity and expertise within the platform.

RTC Partners is a private investment firm specializing in building middle-market growth platforms. The firm focuses on creating market-leading companies through a combination of acquisitive and organic growth, establishing scalable corporate infrastructures capable of taking organizations to the next level. With their strategic investments in marketing services firms, RTC Partners is cementing its position as a visionary player in the industry.

In conclusion, RTC Partners' announcement of its strategic investments in four industry-leading marketing and sales firms signifies a game-changing moment for growth-focused leaders seeking comprehensive and efficient marketing solutions. This integrated and data-driven platform will empower clients to drive positive business outcomes more efficiently and effectively, bringing their marketing and sales initiatives to new heights. With a wealth of expertise and a commitment to excellence, RTC Partners is set to transform the marketing services landscape and unlock unprecedented growth potential for its clients.