Unlocking Growth: SLR Credit Solutions Empowers Ansira Partners Inc. with Senior Credit Facility

In a strategic move to fuel growth and expand its operations, Ansira Partners Inc., a renowned global marketing services and solutions provider, has successfully secured a senior credit facility through SLR Credit Solutions (SLR CS). This facility, comprising a revolver and term loan, will not only facilitate the acquisition of Ansira by Truelink Capital but also ensure sufficient liquidity for its general operations and future growth initiatives.

Ansira Partners Inc. specializes in offering innovative solutions for Channel Partner Marketing, Local Websites & Marketing, Media & Ad Technology, and CRM & Loyalty. With its proprietary channel, website, and advertising technology platforms, the company has carved a niche for itself in the industry. Its ability to deliver tailored marketing services and leverage cutting-edge technology has attracted some of the biggest brands globally, positioning Ansira for organic growth and strategic acquisitions.

Luke Myers, the Co-Founder and Managing Partner of Truelink Capital, expressed his confidence in Ansira's potential. He stated, "Ansira's technology, differentiating services, and talented team members provide marketing solutions for some of the biggest brands in the world, giving the Company a solid foundation for organic growth, as well as future strategic acquisitions." Myers acknowledged SLR CS for crafting a customized financing solution that facilitated the acquisition and ensured liquidity for future growth opportunities.

Tanner Phifer, the Managing Director of SLR Credit Solutions, echoed the sentiment and emphasized Ansira's robust strategy in delivering top-notch marketing services. Phifer said, "Ansira has a proven strategy for delivering best-in-class marketing services, leveraging their proprietary technology and significant expertise in providing end-to-end solutions across a digital and physical ecosystem." He further expressed excitement about investing in Ansira to support Truelink and capitalize on the company's substantial growth opportunities in the dynamic digital marketing and advertising sector.

SLR Credit Solutions, previously known as Crystal Financial, stands out as a leading provider of direct private credit. The company has built a strong reputation for originating, underwriting, and managing both asset-based and cash flow financings for middle-market companies. With a focus on serving businesses with financings ranging from $20 million to $150 million, SLR Credit Solutions has committed over $4 billion in secured debt and has become a go-to source of financial support across various industries.

As a portfolio company of SLR Capital Partners, SLR Credit Solutions boasts a team of experienced professionals dedicated to providing responsive and reliable financial solutions. The company's commitment to delivering exceptional service and tailored financing options has propelled its success and solidified its position as a trusted partner for middle-market companies.

Truelink Capital, a middle-market private equity firm headquartered in Los Angeles, played a significant role in facilitating the acquisition of Ansira. The firm brings deep industry experience in the technology-enabled services and industrials sectors and has a track record of building partnerships that drive long-term value creation. By partnering with management teams, corporate sellers, and founders, Truelink Capital accelerates growth through operational improvements, strategic initiatives, and transformative add-on acquisitions.

Ansira Partners Inc., with its blend of human expertise and cutting-edge technology solutions, has established itself as a leading global marketing technology and services company. By seamlessly integrating digital and physical experiences, Ansira helps companies operating in distributed ecosystems connect with their customers and foster unwavering brand loyalty. As global marketers face various challenges, Ansira's innovative approach guides businesses and generates demand, positioning them for success.

In conclusion, the partnership between Ansira Partners Inc., Truelink Capital, and SLR Credit Solutions signifies a significant milestone in the growth journey of Ansira. With access to a senior credit facility, Ansira can now focus on expanding its operations, enhancing its proprietary technology, and capitalizing on the ever-evolving digital marketing and advertising landscape. As these market leaders join forces, the future looks promising for Ansira and the companies it serves.

For more information about SLR Credit Solutions and its offerings, please visit [www.slrcreditsolutions.com](https://www.slrcreditsolutions.com). To learn more about Truelink Capital, visit their website. For updates from Ansira Partners Inc., please visit [Ansira.com](https://www.ansira.com) or connect on LinkedIn.