AGIC Capital Acquires Majority Stake in Pure Trade

Pure Trade, a trusted partner for luxury cosmetic and beauty brands, has been acquired by AGIC Capital, a growth-oriented private equity firm. This acquisition marks AGIC's entry into the French market and represents a significant step in their geographic expansion. The key management team at Pure Trade, including CEO Stéfane Ladous, will continue to lead the company and work alongside AGIC Capital to drive future growth and international presence.

Pure Trade specializes in a wide range of services for luxury cosmetic and beauty brands, including project and supplier management, sourcing of sustainable materials, product development, quality control, and logistics. With a flexible operational model and an extensive network of certified suppliers, Pure Trade provides comprehensive solutions to its clients. The company has a strong global presence with offices in Europe, Asia, and the US.

The partnership between AGIC Capital and Pure Trade aims to accelerate the company's expansion into key markets outside of Europe, particularly the US and APAC regions. There is also a focus on pursuing a synergistic buy-and-build strategy to tap into adjacent market segments and broaden Pure Trade's product portfolio. AGIC Capital is impressed with Pure Trade's market positioning, customer orientation, and operational excellence, and plans to strengthen the company's ESG innovation capabilities and digitization efforts.

AGIC Capital is a private equity firm that invests in middle-market businesses focused on advanced industrial and healthcare technologies. Their investment strategy combines deep business expertise, thematic research, and a management-first approach to create value. With $2.2 billion in assets under management, AGIC Capital has a team of more than 25 professionals based in Europe and Asia.

Pure Trade brings 25 years of design and manufacturing expertise to the global beauty packaging industry. The company offers highly customized products such as makeup palettes, compact cases, pouches, bags, accessories, and packaging solutions. Their client portfolio includes renowned brands like Dior, Givenchy, YSL Beauty, Lancôme, Valentino, Guerlain, and many others. With cross-trained professional teams across Europe, Asia, and the US, Pure Trade provides integrated solutions from concept to completion to enhance brand and customer product experience.

The acquisition of Pure Trade by AGIC Capital represents a strategic move for both companies. AGIC Capital gains a foothold in the French market and expands its geographic focus, while Pure Trade benefits from AGIC Capital's support in driving future growth and international expansion. This partnership is expected to be mutually beneficial and further strengthen Pure Trade's position as a leading player in the luxury cosmetic and beauty industry.

For more information about AGIC Capital and Pure Trade, please visit their respective websites: AGIC Capital - [www.agic-group.com](http://www.agic-group.com) and Pure Trade - [www.pure-trade.com](http://www.pure-trade.com).